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About the Role

This role focuses on setting up, running, and optimizing digital advertising campaigns across various Demand Side Platforms (DSPs). You will be responsible for ensuring campaign effectiveness, implementing brand safety measures, troubleshooting technical issues, and reporting on performance.

Responsibilities

Ensure effective setup of advertisers and line items in various DSPs.
Upload and assign creative assets for display, video, mobile, and rich media campaigns.
Run and optimize campaigns with various goals/KPIs, recommending DSPs based on historical performance.
Adhere to campaign setup checklists and provide final sign-off for campaign setup QA.
Implement applicable Brand Safety measures (e.g., MOAT, IAS, OpenSlate, Nielsen DAR).
Generate DSP conversion and remarketing pixels.
Generate campaign performance, delivery, and site level reports from DSPs.
Review and flag potential challenges or opportunities in campaign performance.
Create site lists based on performance reports.
Implement and troubleshoot DSP pixels within tag manager.
Resolve errors in a timely manner, adjusting naming conventions and flight dates as needed.
Troubleshoot tagging issues for clients, including tracking/conversion pixels and third-party verification.
Escalate issues to senior operations leads in a timely manner.
Build and set up campaign reports within the reporting dashboard, drawing meaningful insights.
Address challenging questions about campaign performance.
Recommend testing alternative platforms or media partners for specific campaign KPIs.
Document product feedback sheets when shifting campaigns to new platforms.

Requirements

Professional or educational background in Marketing or Advertising is advantageous.
Entry-level experience in programmatic, digital display, search, trafficking, ad operations, or site analytics optimization.
Experience optimizing campaigns (e.g., display campaigns, SEM, trafficking).
Familiarity with ad serving and campaign management tools (e.g., DoubleClick, Google Analytics, Google Ad Sense) is advantageous.
Basic understanding of tagging for analytics.
Fundamental knowledge of online media metrics and analysis.
Strong learning agility with a passion for continuous development.
Excellent communication skills (both written and verbal).
Highly developed organizational skills with attention to detail and accuracy.
Ability to work collaboratively as well as independently.
Proactive approach to problem-solving, assisting the team, and self-development.
Ability to develop and foster relationships with media partners.
Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas, and visualizations.

Skills

DoubleClick Bid Manager
TURN
The Trade Desk
Adobe
MOAT
IAS
OpenSlate
Nielsen DAR
Google Analytics
Google Ad Sense
Microsoft Office Suite
Excel
Pivot Tables
Basic Formulas
Visualizations

Location

Omnicom

Work Type

Hybrid

Experience Level

Entry-level

Salary/Compensations

$45,000 - $50,000

About the Company

Omnicom is committed to hiring and developing exceptional talent.
We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
We strongly believe that celebrating what makes us different makes us better together.
Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/