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About the Role
The Lead, Integrated Campaigns and Activation is responsible for planning, leading, and evaluating integrated, multi-channel campaigns that advance corporate brand and Social Responsibility (SR) priorities, along with providing strategic oversight and management of social media. This role translates brand and SR objectives into cohesive, insight-driven campaigns and ensures social media strategies are aligned, effective, and support overall campaign performance.
Responsibilities
- Lead the end-to-end planning and execution of integrated campaigns across paid advertising, social, and experiential channels.
- Serve as campaign lead, ensuring alignment across internal teams and external partners.
- Define campaign objectives, target audiences, channel mix, and messaging frameworks.
- Translate business and SR objectives into integrated campaign plans and activation approaches.
- Establish campaign governance, timelines, and workflows.
- Identify opportunities to elevate campaign impact through innovation, integration, and channel optimization.
- Lead the development of social media strategies aligned with corporate, brand, and departmental marketing goals.
- Translate integrated campaign strategies into social-first approaches.
- Oversee and manage the social media content calendar.
- Develop and publish key campaign content and priority posts.
- Provide strategic oversight and guidance on day-to-day social media activity.
- Collaborate cross-functionally to inform content development and ensure integrated execution.
- Lead the strategy and execution of the always-on social media boosting program.
- Develop creative briefs and coordinate internal creative resources and/or external agencies and vendors.
- Manage relationships with internal partners, vendors, and agencies.
- Oversee contracts, scopes of work, budgets, and deliverables.
- Collaborate with procurement and internal teams to support campaign-related sourcing and vendor governance.
- Establish campaign and social media KPIs and success measures.
- Track, analyze, and evaluate campaign performance across channels.
- Prepare post-campaign reports and insights.
- Monitor industry trends, stakeholder feedback, and best practices.
Requirements
- Minimum 5 years of experience working in brand management, communications, or related field.
- Experience within the public sector.
- Experience working with external ad agencies and vendors.
- Strong interpersonal skills and superb oral and written communication.
- Ability to translate complex, detailed information into concise, compelling communication.
- Excellent analytic and strategic thinking skills.
- Ability to work effectively in a rapidly changing environment.
- Excellent computer and software skills.
- A high degree of accuracy and attention to detail.
- Ability to juggle multiple priorities, manage last-minute details, be versatile, and flexible with competing demands.
- Ability to be diplomatic in the face of stressful situations.
Skills
- Social media strategy
- Content development
- Community management
- Paid advertising
- Experiential campaigns
- Brand management
- Communications
- Project management
- Vendor management
- Budget management
- Data analysis
- Reporting
Location
- Toronto, ON
Work Type
- Permanent
- Full-Time
- Onsite
Experience Level
- 5+ years
Education Level
- Post-Secondary education in a related area of study OR equivalent combination of experience and post-secondary education
- Post-Secondary education in Marketing, Communications or Journalism is preferred
Salary/Compensations
- $90,000 - $100,000
- $71,777.30 - $107,379.81
About the Company
- The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older.
- Operates the sole legal online store for recreational cannabis in Ontario and is the provincial wholesaler of cannabis for private retail stores.
- Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry.
- A diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences.
- An inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.
Equal Opportunity
- We are committed to providing an accessible, equitable and inclusive candidate and employee experience.
- We provide reasonable accommodation throughout the recruitment process and in employment.
- If you require an accommodation, please let us know, we will work with you to meet your needs.