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About the Role

Propeller is seeking a strategic leader to build and lead its People Services practice. This role involves partnering with the CEO and leadership team on people strategy, leading the internal People team, and developing a new P&L-generating practice focused on payroll, policies, compliance, and HR advisory for scaling companies. The ideal candidate will have experience in professional services, understand the impact of AI on work, and possess a strong point of view on leading people through change.

Responsibilities

Serve as strategic advisor to the CEO and leadership team on organization design, workforce planning, and talent strategy.
Lead and develop the internal People team (recruiting, HR, and compliance), guiding strategy and standards while team leads own day-to-day execution.
Design the career architecture, compensation, and performance systems for client-facing professionals across all practices.
Shape talent strategy for attracting, developing, and retaining the expertise our clients rely on, working through our recruiting lead.
Ensure Propeller's own HR, payroll, benefits, and employment compliance are best-in-class, so we run internally what we sell externally.
Lead the people side of Propeller's AI transformation: role redesign, AI fluency training, change management, and adoption measurement.
Redefine what great looks like in each role as the work shifts from producing outputs to exercising judgment.
Partner with practice leaders and the Transformation practice to bring change management capability to client engagements.
Own the financial performance of the People Services practice: revenue, margins, client retention, and profitability.
Grow payroll services and launch complementary HR offerings (policies, handbooks, compliance, advisory) for small and growth-stage clients.
Drive business development in coordination with our GoToMarket team, embedded client teams, and referral partners.
Use AI and automation in service delivery, and codify what works so the practice scales without adding headcount linearly.

Requirements

15+ years in HR and People leadership, with at least 7 years as head of HR or senior strategic HR partner in a professional services firm.
Finance, accounting, or advisory firm experience strongly preferred.
A strong, articulated point of view on transforming a professional services business, and on why people change is harder than technology change.
Direct experience building or running an HR services offering for small companies (fractional HR, HR consulting, payroll or PEO provider, or similar), including pricing, selling, and delivering it.
Track record leading HR functions through other leaders: guiding recruiting, HR, and compliance leads rather than doing the work yourself.
Deep working knowledge of payroll operations: multi-state payroll and tax, benefits administration, and the major small-business payroll and HRIS platforms.
Command of US employment law and multi-state compliance; experience supporting employees across multiple countries is a plus.
Experience designing compensation, career paths, and performance systems for client-facing professionals.
Demonstrated AI fluency: you use AI in your own HR workflow today and can show us how it changes what you produce.
Commercial instinct: comfortable owning a P&L, building pipeline, and closing business.
Executive presence and credibility with both senior leadership and delivery teams; comfortable delivering difficult messages with clarity.
Understand how professional services firms work: why client trust and team continuity are the real assets, how reputation and referrals are earned engagement by engagement, the career expectations of credentialed professionals, and the tension between developing people and serving clients.
Know what it takes for a CPA or controller to trust a change in how their work gets done.
Experience in a finance and accounting firm, Big 4, or advisory practice is strongly preferred; experience serving small and growth-stage companies as clients is a plus.

Skills

HR leadership
People leadership
Strategic HR partnership
Professional services expertise
Finance and accounting firm experience
Advisory firm experience
HR services offering development
Payroll operations
Multi-state payroll and tax
Benefits administration
HRIS platforms
US employment law
Multi-state compliance
Compensation system design
Career path design
Performance system design
AI fluency
P&L ownership
Pipeline building
Business development
Executive presence
Change management
Client relationship management
Talent strategy
Workforce planning
Organization design

Location

Remote - US

Work Type

Full Time
Remote
Travel for team leadership, client meetings, and conferences

Experience Level

15+ years in HR and People leadership
7+ years as head of HR or senior strategic HR partner in a professional services firm

Education Level

SPHR or SHRM-SCP preferred

Salary/Compensations

$210,000 - $250,000
Significant variable compensation tied to People Services practice performance and new business

Benefits

Equity participation
Investment in development: AI/automation training, executive coaching, and access to Propeller's network
Generous Paid Time Off and Holiday pay
Comprehensive health benefits plus dental, vision, short and long-term disability, and life insurance
HSA contribution
Paid Family Leave
401k match
Remote Work
Professional growth support

About the Company

Propeller reinvented the way venture-stage companies build finance teams in 2008, defining the fractional category.
The company is building a professional services firm where human judgment and AI-enabled intelligence work as one system.
Propeller's 250+ professionals serve as the embedded finance and accounting partner to emerging companies across Consumer, Technology, Blockchain, and Business Services.
Propeller has served over 1,500 companies, created $105B+ in enterprise value, has 26 unicorn alumni, and facilitated $29B+ raised.
PropellerOS is their financial operating platform combining human judgment, accounting precision, data infrastructure, and AI-enabled insight.