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About the Role
Robinhood is building an elite team to tackle major financial problems using frontier technologies. The Customer Care Product team focuses on creating product experiences, automation, and human-assisted touchpoints to support customers throughout their financial journey, including designing client-facing tools and managing premium financial offerings. This role is crucial for developing a new premium financial offering's Go-To-Market strategy and prospect acquisition, building and executing outbound channels, and optimizing marketing efforts.
Responsibilities
- Lead the GTM strategy and prospect acquisition for a new premium financial offering.
- Design and implement a B2B-hybrid marketing motion to attract non-Robinhood customers.
- Build and execute outbound channels including LinkedIn, email, and outreach.
- Direct central marketing and Concierge teams for other marketing channels.
- Implement a CRM-integrated martech stack to orchestrate conversion paths.
- Build marketing attribution models to optimize Customer Acquisition Cost (CAC) to Lifetime Value (LTV).
- Build and run outbound marketing campaigns for a high-net-worth and mass-affluent audience.
- Own free expert consultation and self-serve signup paths.
- Partner with product to lead qualification and routing to expert calendars.
- Nurture no-show and not-yet-ready leads.
- Test outreach channels.
- Set strategy and brief execution for paid, brand creative, events, and owned/lifecycle channels.
- Implement marketing technology, integrating with a CRM.
- Drive marketing execution against internal timelines.
- Partner with central marketing, Concierge, growth, product, and legal/compliance.
- Understand project timelines and key marketing outputs.
- Triage problems in real time.
- Advocate for the prospective client's needs.
- Build and iterate marketing attribution and efficiency, focusing on net-new client acquisition costs relative to lifetime value (CAC:LTV).
Requirements
- 6+ years of experience in B2B or B2B2C demand generation or growth marketing.
- Hands-on experience building campaigns within an existing stack.
- Experience creating a marketing stack that pairs outbound channels with a live "book a call/demo" conversion flow.
- Experience marketing a sales-assisted product where the funnel leads to a live conversation.
- Routine use of AI across marketing workflow.
- Comfort directing a hybrid workflow of human collaborators and AI tools.
- Experience shipping outbound campaigns end-to-end.
- Experience pairing creative assets and messaging with distribution channels.
- Experience directing other teams or agencies on channels not personally produced.
- Comfort building and presenting a GTM perspective to senior leaders under evolving timelines and confidentiality constraints.
- Experience with referral programs or partner-channel marketing.
Skills
- B2B demand generation
- B2C demand generation
- Growth marketing
- Campaign building
- Marketing stack implementation
- Outbound marketing (LinkedIn, email, outreach)
- Conversion path orchestration
- Marketing automation
- Lead routing
- Scheduling
- Attribution modeling
- AI in marketing
- GTM strategy
- Product marketing
- Demand generation
- Content marketing
- Brand marketing
- CRM integration (e.g., Salesforce)
- Sales-assisted product marketing
- Compliance-reviewed marketing
- Event planning
- Referral programs
- Partner-channel marketing
Location
- New York, NY
Work Type
- Hybrid (at least 3 days per week in office)
Experience Level
- Senior
Salary/Compensations
- $166,000—$195,000 USD (Zone 1)
- $146,000—$172,000 USD (Zone 2)
- $129,000—$152,000 USD (Zone 3)
Benefits
- Performance driven compensation with multipliers for outsized impact
- Bonus programs
- Equity ownership
- 401(k) matching
- 100% paid health insurance for employees
- 90% health insurance coverage for dependents
- Access to AI tools
- Continuous AI skill-building
- Lifestyle wallet for wellness, learning, and more
- Employer-paid life insurance
- Employer-paid disability insurance
- Fertility benefits
- Mental health benefits
- Company holidays
- Paid time off
- Sick time
- Parental leave
- Catered meals
- Office events
- Comfortable workspaces
About the Company
- Robinhood's mission is to democratize finance for all.
- They are building the future of finance and are at the epicenter of a historic cultural and financial shift.
- Robinhood is a place for ambitious people to do the best work of their careers.
- The company is high-performing, fast-moving, and has ethics at the center of everything they do.
- They believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community.
Equal Opportunity
- Robinhood provides equal opportunity for all applicants.
- Offers reasonable accommodations upon request.
- Complies with applicable equal employment and privacy laws.
- Inclusion is built into how they hire and work, welcoming different backgrounds, perspectives, and experiences.