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About the Role
We are looking for our first Strategy Director on the ground in the US to play a key role in our agency's growth. This role will lead and deliver pitch work in partnership with our VP of New Business and our Chief Creative Officer, as well as lead highly recognized and award-winning work for our clients. You'll benefit from the support and leadership of our established UK Strategy department, under the wing of our Chief Strategy Officer. Strategists at Born are those who get their kicks from the thinking over the doing, have a deep understanding of how brands can be built in the social era, get excited by a killer deck and pushing the creative work that's built from them, understand how to best present ideas and build relationships with senior client teams. Most importantly, as a leader of this function, you'll push our thinking forward.
Responsibilities
- Set the standard for innovative research and effective strategies aligned to our client's business goals.
- Driving measurable effectiveness of all work.
- Writing and delivering strong creative briefs that push the standard of our work.
- Partnering with our creative leaders to bring ideas to life.
- Building stories that persuade and manage client rooms as a senior voice.
- Establishing strategic long-term client relationships.
- Leading in new business pitches, thought leadership, and external marketing initiatives.
- Build and nurture a team to create a high-performance culture that reflects our values, supports development, and enables talent to thrive.
Requirements
- Expertise in defining and implementing social-first strategies, leveraging tools and technologies to enhance strategic output, efficiency, and measurable results.
- Seasoned storyteller, who can build influence and authority swiftly.
- Strong relationship-building skills, particularly with senior clients (e.g., CMOs, Marketing Directors) and cross-agency partners, with the ability to position the agency as a strategic leader.
- Skilled in driving revenue growth and collaborating with client services to expand opportunities, while ensuring accurate resource scoping and commercial success.
- Leadership experience with a track record of building high-performing, engaged teams by implementing growth plans and ensuring effective resource allocation.
- Strong planning, organisational, and collaborative abilities to support department vision, uphold agency standards, and deliver goals.
Skills
- Social-first strategies
- Strategic output
- Efficiency
- Measurable results
- Storytelling
- Influence building
- Authority building
- Relationship building
- Client management
- Cross-agency collaboration
- Revenue growth
- Resource scoping
- Commercial success
- Team leadership
- Growth planning
- Resource allocation
- Planning
- Organisation
- Collaboration
Location
- New York
Work Type
- Hybrid Working
- 3 days in office per week
Experience Level
- Director level
- Leadership experience
Salary/Compensations
- $160,000 to $180,000
Benefits
- 20 days vacation a year + 12 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Gym Membership contributions
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
About the Company
- Born Social is a social-first creative agency that brings brand building into the social era.
- We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.
- Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognized as one of the best places to work.
- We're powered by Croud, a leading performance marketing agency.
- As agencies, we work closely to help brands bring creative and performance together.
- As a result, you’ll benefit from being part of the Croud Group, office, and team.
- No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to.
- Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.
- Values: See Challenge as Opportunity, Say It Simply, Do What You Say, Make Each Other Better, Consciously Contribute.
Equal Opportunity
- We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
- Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.