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About the Role
Avride is seeking its first dedicated brand designer to enhance and develop the existing brand identity into a comprehensive visual system. This role offers the unique opportunity to shape the visual identity of autonomous driving technology for sidewalk delivery robots and robotaxis, with work visible on vehicles, in marketing materials, and investor presentations.
Responsibilities
- Enhance and develop the existing brand identity into a comprehensive visual system.
- Create communication templates for non-design colleagues.
- Brand the robots and cars, including livery, hardware branding, and screen content.
- Test and manage printing and production of branding elements on-site.
- Write guidelines for partner advertising on robots.
- Design the website, PR, marketing materials, and editorial/social formats.
- Build key decks for keynotes and investors.
- Create basic 3D visuals for robot and car specifications.
- Art-direct photo and video shoots with limited resources.
- Direct specialists for complex motion and high-end 3D work.
- Coordinate specialist work (approximately 20% of time).
Requirements
- Senior craft with strong composition, typography, and color skills.
- Experience with brand systems and guidelines.
- Proficiency in print, outdoor, editorial, social, web, and deck design.
- Sufficient understanding of motion design to direct it.
- Basic hands-on 3D skills or a strong desire to learn.
- A good sense for photography and ability to achieve consistent shots with limited resources.
- Demonstrated ownership and ability to set work direction.
- Ability to prioritize and push back when necessary in a fast-paced environment.
- Confidence in expressing opinions and arguing points effectively.
- Strong spoken and written English.
- US work authorization.
- Ability to work from Austin, TX.
- Avride cannot sponsor new visas.
Skills
- Brand identity development
- Visual system design
- Communication template creation
- Livery design
- Hardware branding
- Screen content design
- Print design
- Outdoor advertising design
- Editorial design
- Social media design
- Web design
- Deck design
- 3D visualization
- Art direction
- Photo direction
- Video direction
- Motion graphics direction
- Production management
- Guideline writing
- Vendor management
Location
- Austin, TX
Work Type
- Onsite
Experience Level
- Senior
Salary/Compensations
- Competitive base salary
- Equity
Benefits
- The first brand role at the company
- Opportunity to set the brand system
- Access to real robots and cars for design and testing
- Independence and light approvals
- Fast shipping to production
- Flexible schedule with no fixed hours
About the Company
- Avride builds autonomous driving technology for sidewalk delivery robots and robotaxis.
- Its robots deliver food on US college campuses and city streets with partners like Uber Eats and Grubhub.
- Its robotaxis carry Uber riders in Dallas.
- Uber and Nebius committed up to $375M to scale the business.
- The company's identity currently consists of a logo, palette, and font, lacking a comprehensive visual system.