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About the Role

The Email Marketing Product Manager owns the technical architecture, configuration, integrations, and product roadmap for our email platform, Microsoft Dynamics 365 Customer Insights Journeys (CIJ). This role translates marketing and business requirements into scalable platform capabilities that support reliable email delivery and effective audience targeting, shaping an industry-leading email marketing function from the ground up.

Responsibilities

Own CIJ architecture, configuration, and environment governance, including standards for segments, journeys, triggers, and templates, ensuring scalability, maintainability, and alignment with enterprise requirements.
Own the CIJ roadmap in partnership with Marketing Strategy and Digital & Technology, aligning platform enhancements with business priorities and evolving marketing needs.
Build, test, and deploy email campaigns and automated journeys in CIJ and Cvent, ensuring accurate audience targeting, quality assurance, required approvals, and clear stakeholder communication throughout delivery.
Collaborate with cross-functional teams on the design, implementation, and ongoing support of integrations between CIJ, CRM, and event management platforms such as Cvent; lead resolution of complex platform issues, identify root causes, and implement lasting improvements.
Enable access, configuration, and change management with Digital & Technology; partner with CRM, privacy, and technology teams to incorporate consent, preference management, and data requirements.
Maintain process and technical documentation, including email build and deployment QA checklists; enforce risk-based QA with additional testing for complex or higher-risk journeys and own technical sign-off for any changes.
Serve as the primary liaison with vendors supporting email marketing tools and services, coordinating technical support, issue resolution, and enhancements.
Manage and mentor in-house team and external production resources, setting priorities and supporting team development to ensure accurate, timely delivery of daily requests, marketing campaigns, and foundational platform development.
Evaluate new CIJ capabilities, coordinate testing, adoption, and training with marketing and technology partners, and align enhancements with campaign delivery needs in partnership with Marketing Strategy.

Requirements

6-8 years of proven work experience in email marketing or an equivalent role; experience working with professional services firms a plus.
Strong Microsoft Dynamics 365 Customer Insights Journeys platform knowledge and experience integrating email platforms with CRMs and analytics tools required.
Experience with email testing and validation tools, such as Litmus, Email on Acid, or Sandbox.
Experience working with workflow management tools, such as Workfront, Trello, Asana, or Jira.
Familiarity with HTML/CSS for email.
A strategic thinker who connects business needs with practical solutions and balances immediate priorities with long-term goals.
A proactive problem-solver who takes ownership and brings sound judgment and attention to detail.
A clear communicator who simplifies complex ideas and keeps stakeholders informed and aligned.
A collaborative team player who builds strong relationships across departments and pitches in where needed.
An organized, adaptable professional who manages competing priorities while maintaining quality.
A supportive leader who mentors others, sets clear expectations, and encourages accountability.

Skills

Microsoft Dynamics 365 Customer Insights Journeys
Email platform integration with CRMs and analytics tools
Cvent or comparable event management platform
Email testing and validation tools (e.g., Litmus, Email on Acid, Sandbox)
Workflow management tools (e.g., Workfront, Trello, Asana, Jira)
HTML/CSS for email

Experience Level

6-8 years

Education Level

Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience

Salary/Compensations

$120,000.00 - $135,000.00

Benefits

Health, dental, and vision insurance
Life and disability insurance
Retirement & Savings Plan
Emergency back-up child and adult care
Paid vacation, sick time off, and holidays
Professional development and career advancement opportunities
Employee recognition and reward programs
Employee wellness and assistance programs
Employee discounts and perks

About the Company

Goodwin works with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge.
The Global Operations Team consists of business professionals who collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core.
The firm partners with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions.
The company's commitment to integrity, ingenuity, agility, and ambition drives them.
Goodwin has been recognised as the “Best Business Team” by The American Lawyer.