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About the Role

Material is seeking a Director of Analytics to lead marketing measurement, reporting, and advanced analytics for a dedicated client engagement, working with a remote team. This role connects media activity and digital behavior to leads, appointments, customers, and revenue, giving clients a clearer view of performance and better evidence for investment decisions. The Director owns analytics strategy and delivery across client and agency teams, guiding technical implementation, overseeing automated reporting, developing attribution and modeling approaches, and turning complex findings into actionable recommendations. They will also be a lead voice in Material’s growing digital analytics and data science practice.

Responsibilities

Lead measurement strategy, defining KPI frameworks, baselines, reporting requirements, and measurement plans that connect marketing activity to outcomes across the customer journey.
Connect campaign and lead data to understand lead sources, funnel progression, conversion quality, and downstream value, identifying measurement limitations.
Develop attribution and modeling approaches, guiding the design and evaluation of lead attribution, multi-touch attribution, audience segmentation, and propensity models.
Direct reporting and business intelligence, owning the analytical quality of BI dashboards, recurring reports, and executive presentations.
Build scalable report automation, leading automated workflows for data collection, preparation, reporting, and quality checks.
Work with cloud data warehouses, using SQL to explore, validate, and prepare marketing data in Snowflake, and resolving pipeline issues with data engineering.
Own data quality and governance, investigating discrepancies and documenting metric definitions, attribution logic, data lineage, quality checks, and known limitations.
Guide implementation and testing, partnering with teams on tagging, data layers, campaign parameters, conversion feeds, and implementation QA.
Lead client delivery and develop the team by managing priorities, reviewing analysts’ work, flagging risks, and presenting findings to technical and executive audiences.

Requirements

6-8 years of experience in digital marketing analytics, ideally in a digital, consulting, or media agency setting, including designing multi-stage, data-driven solutions from requirements through delivery.
Experience connecting paid media and digital analytics data to lead management, CRM stages, customer outcomes, and revenue.
Strong understanding of lead attribution and marketing measurement methods, including their assumptions and limitations.
Experience guiding segmentation or predictive modeling.
Proficiency in SQL and experience with Snowflake or a comparable cloud data warehouse.
Experience developing and overseeing BI dashboards and automated reporting workflows.
Working knowledge of Marketo, Salesforce, campaign tracking, tag management, and marketing data integration.
Demonstrated ability to diagnose data discrepancies, set reporting standards, and turn complex analyses into clear client recommendations.
Ability to self-organize and prioritize competing work for multiple stakeholders across geographies, within a cross-agency team and an evolving organization.
Creative problem solver who can turn data and research into insights and relevant recommendations.
Experience with Supermetrics, Campaign Manager 360, Google Tag Manager, GA4, and other media or web analytics platforms.
Experience connecting online activity to offline conversions, appointments, or sales.
Familiarity with incrementality testing, marketing mix modeling, forecasting, and customer lifetime value analysis.
Experience with Account Based Marketing.
Experience setting quality controls and review practices for AI-assisted analytics and reporting.

Skills

SQL
Snowflake
Marketo
Salesforce
Campaign tracking
Tag management
Marketing data integration
Supermetrics
Campaign Manager 360
Google Tag Manager
GA4
Incrementality testing
Marketing mix modeling
Forecasting
Customer lifetime value analysis
Account Based Marketing
AI-assisted analytics
AI-assisted reporting

Location

Los Angeles
New York City
Austin

Work Type

Hybrid
Remote

Experience Level

Director
6-8 years

Salary/Compensations

$145,000.00 - $175,000.00

About the Company

We drive intelligent growth for ambitious businesses and leading brands.
Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities.
To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.
Material clients make smarter growth choices because they can see clearly how and when to take the shots that count.
Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.
Material is a global company and we work with best-of-class brands worldwide.
We also create and launch new brands and products, putting innovation and value creation at the center of our practice.
Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.
Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world.
We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking.
Our engagement management team makes it all hum for clients.
A community focused on learning and making an impact.
Material is an outcomes focused company.
We create experiences that matter, create new value and make a difference in our clients' lives and their customers' lives.

Equal Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.