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About the Role

The Manager, Marketing Automation leads a team of marketing automation specialists while staying hands-on in campaign delivery. This role owns the marketing technology stack as a product, using AI, real-time data, and personalization to deliver relevant customer experiences across channels.

Responsibilities

Lead, coach and develop a team of marketing automation specialists, setting clear goals, providing ongoing feedback and building career paths.
Uphold standards for build, QA, documentation and deployment, and manage priorities and intake across stakeholders.
Build strong, trusted relationships with partners across Marketing, Analytics, Digital and IT, translating business needs into automation solutions.
Be a true team player and an engaged member of the broader Customer Marketing team, sharing knowledge and supporting peers’ priorities.
Personally build, test and deploy high-impact journeys and campaigns; review the team’s work and resolve complex technical issues.
Design and scale real-time, event-driven customer journeys using behavioural, transactional and lifecycle triggers to deliver the right message through the right channel at the right moment.
Leverage AI-driven personalization, predictive models and next-best-action capabilities to deliver relevant, individualized experiences across email, SMS, push, My Account channels, and more.
Own the martech roadmap: prioritize, build business cases and get the most value from the current stack.
Lead a culture of continuous experimentation, testing new engagement capabilities, channel integrations and customer experiences to improve conversion, retention and customer satisfaction.
Measure results, scale what works and present findings and recommendations to the Marketing Leadership Team.
Own strategic relationships with key technology partners covering renewals, licensing, roadmap influence and service accountability.
Oversee real-time triggers, API-based integrations and data exchanges between Salesforce Marketing Cloud and other platforms, including data validation and troubleshooting.
Protect deliverability and sender reputation, and ensure compliance with CASL, PIPEDA and internal policies.

Requirements

Bachelor’s degree in Marketing, Business, Computer Science or a related field, or equivalent experience
7+ years of marketing automation experience
5+ years hands-on with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder, Content Builder, Web Studio/CloudPages)
2+ years of direct people leadership
Portfolio of campaigns and journeys personally built and launched
Advanced SQL, AMPscript, HTML and CSS
SSJS an asset
Strong understanding of data models and relationships
Experience designing real-time triggers, API-based integrations, SFTP data exchanges and backfeed processes across Salesforce Marketing Cloud and external platforms, including data validation and troubleshooting
Proven ownership of a platform roadmap or vendor relationship with measurable results
Proven use of AI/ML to improve how work gets done, from campaign build and QA to analysis and personalization
Experience with push notifications and emerging mobile messaging channels an asset
Salesforce Marketing Cloud certifications (Administrator, Email Specialist, Developer or Consultant) an asset
Telecommunications or high-volume B2C experience an asset
English required; French an asset

Skills

Marketing Automation
Salesforce Marketing Cloud
Journey Builder
Automation Studio
Email Studio
Contact Builder
Content Builder
Web Studio/CloudPages
SQL
AMPscript
HTML
CSS
SSJS
Data Models
API Integrations
SFTP Data Exchanges
AI/ML
Push Notifications
Mobile Messaging Channels

Location

Toronto, Ontario

Work Type

Hybrid

Experience Level

7+ years of marketing automation experience
5+ years hands-on with Salesforce Marketing Cloud
2+ years of direct people leadership

Education Level

Bachelor’s degree in Marketing, Business, Computer Science or a related field, or equivalent experience

Salary/Compensations

Commensurate with qualifications and experience.

Benefits

Customizable health & dental benefits program
Company-matched pension (according to position)
Wellness program (physical, psychological, financial, and social health)
Employee Assistance Program for you and your family, including Virtual Healthcare
Corporate line with provided service
Device subsidy
Discounts on Freedom products & services
Participate in projects that make an impact
Take on challenges that will allow you to surpass yourself
Develop your full potential and imagine what you can become within Quebecor’s family through our various career opportunities

About the Company

At Freedom, we’re proud to be leaders in a movement that brings affordable wireless services to Canadians – we’re always on the lookout for go-getters that are committed to disrupt the status quo.

Equal Opportunity

We value your uniqueness!
We are committed to creating and maintaining an accessible, equitable and inclusive workplace that reflects the diversity of the community to which we belong.
We strive to provide a work environment where each individual is valued and respected for who they are and can realize their full potential.
We're eager to discover all the qualities that make you unique!
We are happy to make accommodations to promote accessibility upon request.
If you need an accommodation at any stage of the process, please don't hesitate to let us know when you first contact us.