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About the Role

TechInsights is seeking a Segment Marketing Manager in Denver to develop and execute integrated digital marketing programs for key customer segments. This role involves creating annual marketing plans, generating leads through content, and managing campaigns across various channels, collaborating with internal teams to drive pipeline growth.

Responsibilities

Develop and own a fully integrated marketing plan for assigned customer segments
Evaluate and build customer and prospect databases using available tools and resources
Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
Contribute to the team’s goal of generating 100 leads per week
Build and launch campaigns on schedule to meet monthly lead targets
Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
Use a test-and-learn approach to keep improving campaign performance
Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns
Familiarity with marketing automation tools
Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
A strong record of building marketing plans that deliver measurable lead generation results
Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
Excellent communication skills, including explaining complex information clearly and building consensus
Proven ability to work across functions with sales, product, and marketing teams
Self-motivated and able to work independently with minimal guidance
Ability to lead projects and act as a resource and mentor for less experienced colleagues
An interest in technology or the semiconductor industry is an asset
Must submit latest citizenship and/or permanent residency information for U.S. Export Control Laws and Regulations compliance

Skills

Integrated digital marketing
Salesforce
Marketing automation
Multichannel campaign management (email, social, paid media, events, PR)
Data analysis
Campaign performance tracking and reporting
Problem-solving
Communication
Cross-functional collaboration
Project leadership

Location

Denver

Work Type

On-site

Experience Level

4-5 years of industry experience

Education Level

Bachelor's degree in Marketing, Communications, or a related field

Salary/Compensations

$100,385 - $106,290 USD

Benefits

Company-sponsored training and development opportunities
Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
Flexible vacation policy
Trusted device reimbursement program
Community involvement opportunities
Wellness resources and support

About the Company

TechInsights is the information platform for the semiconductor industry, providing trusted, actionable intelligence on semiconductor innovation and related markets.
Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest collection of reverse engineering, teardown, and market intelligence.
The platform includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary.
Customers include successful technology companies who rely on TechInsights’ analysis for informed business, design, and product decisions.

Equal Opportunity

Inclusive environment that prioritizes diversity, equity, and accessibility.
TechInsights is committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.
TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
AI technology may be used to assist in the screening and assessment of applications for this position. Our recruiters are involved at every stage, and all hiring decisions are made by People and hiring teams.
As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy