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About the Role

This role supports a leading national healthcare and wellness brand, focusing on shaping social strategy at the intersection of consumer storytelling, corporate communications, and cultural insights to drive meaningful business results.

Responsibilities

Lead the development and execution of social strategies that connect consumer brand storytelling, corporate reputation, and business objectives across a major healthcare and wellness portfolio.
Serve as a trusted strategic advisor to senior clients, providing thoughtful recommendations on social trends, platform opportunities, audience engagement, and emerging digital behaviors.
Translate audience insights, cultural trends, and business challenges into compelling social strategies, creative briefs, and integrated campaign recommendations.
Collaborate with creative, paid media, earned media, analytics, and planning teams to develop cohesive, insight-driven programs across channels.
Guide social content strategy, platform planning, campaign development, and community engagement approaches that strengthen brand relevance and reputation.
Mentor and develop team members, fostering a collaborative environment that encourages creativity, strategic thinking, and professional growth.
Evaluate campaign performance and social insights to optimize strategies, demonstrate impact, and identify opportunities for innovation and account growth.
Stay ahead of the evolving social landscape, bringing fresh thinking on platforms, creators, emerging technologies, and cultural conversations to clients and internal teams.

Requirements

At least 8 years of relevant experience in social strategy, digital marketing, communications, or related fields.
Demonstrated experience developing and executing social strategies that deliver measurable business or communications results.
Experience developing social strategies across both consumer brand marketing and corporate communications or reputation management.
Strong understanding of the social media landscape, including platform strategy, content development, audience insights, and emerging trends.
Experience collaborating with paid media, analytics, creative, editorial, and integrated communications teams.
Ability to translate complex business challenges and audience insights into clear, compelling strategic recommendations.
Experience advising senior clients, presenting strategic thinking, and building trusted relationships.
Experience leading, mentoring, and developing teams while balancing multiple priorities and workstreams.
Interest in health, wellness, consumer behavior, and the evolving conversations shaping how people engage with brands.
Agency experience is a plus, along with familiarity with social analytics and measurement across earned, owned, and paid channels.

Skills

Social Strategy
Digital Marketing
Communications
Social Media Landscape
Platform Strategy
Content Development
Audience Insights
Emerging Trends
Paid Media Collaboration
Analytics Collaboration
Creative Collaboration
Editorial Collaboration
Integrated Communications
Strategic Recommendations
Client Advising
Team Leadership
Mentoring
Team Development
Social Analytics
Measurement

Experience Level

Vice President

Salary/Compensations

$105,000-$175,000 a year

Benefits

medical and dental insurance
vision
401K
life insurance
disability insurance
paid time off
travel assistance
wellness programing

About the Company

At Edelman, we believe boldness is possibility, empathy is progress, and curiosity is momentum. You'll have the opportunity to collaborate with talented colleagues across disciplines, challenge conventional thinking, and help shape communications that build trust and create meaningful impact. We value diverse perspectives, creative problem-solving, and a culture where people can learn, grow, and do their best work together.

Equal Opportunity

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.