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About the Role
In this role, you will own our inbound motion, generating demo bookings for our EMEA Sales teams, including non-English speaking countries like Spain, France, and Germany. You will manage a multi-million dollar annual budget and own the growth strategy across channels such as Paid Social, SEM, SEO, Affiliate, and Email. You should be ARR-obsessed and constantly thinking of A/B tests that will drive incremental revenue and ensure there are no leaks in the funnel. We’re looking for someone who goes beyond channel execution and finds pockets of gold in the database and regularly thinks up new automations that double the team’s output. This is a Senior, team lead position. You should have people management experience and a proven ability to build a high performing team. We’re looking for someone who can motivate people to do the best work of their careers, whether they’re a direct report or a cross functional collaborator. You'll have a close partnership with the regional Sales teams as well as our centralized marketing, regional demand generation, operations, and analytics teams to efficiently drive revenue. You should have demonstrated experience of successful Sales and Marketing alignment across multiple markets and languages. Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world. As a member of our growth team, you'll own the end-to-end performance of your channels, diligently optimizing while also exploring new and creative ways to inflect growth.
Responsibilities
- Manage a 7-figure annual budget efficiently
- Develop channel strategy by understanding our products, buyer pain points, and channel dynamics across each focus country within EMEA
- Be responsible for accurate localization and in-language marketing execution for France, Germany and Spain, plus any additional languages we add later
- Own and execute the plan for scaling growth from paid channels (SEM, Meta, LinkedIn, Affiliates), email, and others to expand our reach across EMEA
- Build experimentation roadmaps grounded in sound hypotheses and scale what works
- Improve campaign efficiency by concepting more resonant creative / graphics tailored to target audiences and regional nuance
- Build smart AI-powered database workflows to derive more from our existing prospect and customer database
- Improve qualification processes and test technological innovations to improve lead quality
- Build and manage relationships, partnering closely with our regional Sales teams
- Analyze data to understand what's working and what's not — from reading through replies to writing SQL and hopping into Excel
- Proactively share insights and wins across the marketing team, finding successful campaigns/tactics that Rippling rolls out across the entire organization
Requirements
- 8+ years experience driving growth in a fast-paced environment
- 2+ years in a team lead or people management position
- German and English language fluency
- Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges
- Growth mindset and readily look for feedback on how to improve
- Cross-functional communicator: communicate proactively and effectively, marshaling internal resources and external partners to keep operations running smoothly
- Stellar written and verbal communication skills in both English and German
- An eye for good email & ad copy in both languages, and know how to get in the heads of our prospects
- Bias to action: constantly try new growth ideas, have a bias to action and learning and will do whatever it takes to get your projects over the finish line
- Structured, data-driven problem-solving: able to analyze and design solutions to ambiguous problems in ambiguous environments
- Ability to analyze data to uncover insights in order to optimize performance towards your goals
- Inbox 0 mindset: ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope
- Hackiness and creativity: constantly generating new ideas and eager to experiment
Skills
- Paid Social
- SEM
- SEO
- Affiliate
- Email Marketing
- SQL
- Excel
- AI-powered database workflows
- Experimentation
- Data Analysis
- Sales and Marketing Alignment
Location
- EMEA
Work Type
- Full-time
Experience Level
- Senior
- Team Lead
- 8+ years experience
- 2+ years people management experience
Salary/Compensations
- Multi-million dollar annual budget
- 7-figure annual budget
About the Company
- Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.