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About the Role
We are seeking an exceptional SEM Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role responsible for scaling performance across the Google ecosystem, leveraging expertise across all Google products to drive sustainable, compliant growth for one of the UK's fastest-growing digital health brands. You will manage the entire process from bidding and targeting strategy to landing page experimentation, optimization, and performance analysis.
Responsibilities
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Manage and optimize 7-figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Champion a culture of testing and optimization, embedding experimentation into every stage of the funnel
- Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
- Analyze competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
- Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
Requirements
- 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses — you understand how to optimize for acquisition, retention, and lifetime value
- Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
Skills
- Google Ads
- Performance Max
- Google Analytics
- Search Console
- Looker Studio
- A/B testing
- Multivariate testing
- Landing page optimization
- Data analysis
- Communication
Location
- UK
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
- We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
- We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.
- We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
- High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics
- Meaningful impact – Your work will directly influence patient outcomes and business growth
- Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy
- Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment
- Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes
Equal Opportunity
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.