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About the Role
We are seeking an exceptional Search Lead to own and scale our search channel growth in the UK market. This high-impact, hands-on role involves scaling performance across the Google ecosystem, leveraging expertise in Google products to drive sustainable, compliant growth for a fast-growing digital health brand. You will manage the entire process from bidding and targeting strategy to landing page experimentation, optimization, and performance analysis, particularly for those experienced in paid search in regulated industries with significant monthly budgets.
Responsibilities
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Manage and optimize 7-figure monthly media budgets, collaborating with Allocation & Performance Managers on budget allocation
- Lead A/B and multivariate landing page testing, translating performance data into actionable insights
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Champion a culture of testing and optimization, embedding experimentation into every stage of the funnel
- Stay ahead of platform changes, monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results
- Analyze competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
- Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies
Requirements
- 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses, understanding how to optimize for acquisition, retention, and lifetime value
- Strong understanding of UK consumer behaviour and how to localize campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Experience scaling search in multi-market or global organizations, and comfort using first-party data to optimize creative and bidding strategies, is a plus
Skills
- Google Ads
- Performance Max
- Google Analytics
- Search Console
- Looker Studio
- Paid Search
- Landing Page Optimization
- A/B Testing
- Multivariate Testing
- Data Analysis
- Bidding Strategies
- Targeting Strategies
- Market Trend Analysis
- Competitive Analysis
- Cross-functional Collaboration
- Communication (Written and Verbal)
Location
- UK
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- We are the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
- We are driven by the belief that good health should last a lifetime, and that to get there we need to deliver personalized, high-quality, and empathetic care that the traditional system cannot support.
- We joined Hims & Hers to scale our operations with a stronger global brand and the resources to deliver care to patients in dozens of countries.
- We are looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in an ambitious, smart, fast-moving, and positive-sum environment to transform how healthcare is delivered globally.
- Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.
- Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.
- High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics.
- Meaningful impact – Your work will directly influence patient outcomes and business growth.
- Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy.
- Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment.
- Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes.
Equal Opportunity
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.