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About the Role
Maple's purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. We are looking for a Performance Marketing Manager to own the day-to-day management, execution and optimization of paid acquisition campaigns while supporting organic acquisition through SEO, AEO and GEO. Performance marketing is a key driver of acquisition and revenue growth at Maple, and this role will help us manage investment effectively, improve performance and identify opportunities for efficient growth.
Responsibilities
- Own the day-to-day management, execution and optimization of paid acquisition campaigns across core paid media channels.
- Build and maintain campaign structures, bidding strategies, targeting and budget allocation across Google Ads and Meta Ads.
- Manage meaningful paid media budgets with accountability for customer acquisition cost (CAC), conversion rates and revenue outcomes.
- Use Google Analytics 4 (GA4), reporting platforms and performance data to monitor results, surface insights and recommend next steps.
- Develop and run structured A/B tests across channels, audiences, creative and campaign strategies, translating results into practical improvements.
- Use artificial intelligence (AI) to analyze performance data and optimize campaign performance.
- Support organic growth through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO).
- Establish a consistent reporting and performance review cadence, and identify opportunities to scale high-performing campaigns and acquisition opportunities.
- Partner with performance marketing leadership and cross-functional teams to support growth across Maple's consumer and specialty care offerings.
Requirements
- 5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business.
- Deep expertise in Google Ads and Meta Ads, including campaign structure, bidding, optimization and measurement.
- Experience managing meaningful paid media budgets with accountability for CAC, conversion rates and revenue outcomes.
- Demonstrated ability to drive organic growth through SEO, AEO and GEO.
- Strong analytical skills and proficiency with GA4, reporting platforms and performance measurement.
- Experience using AI to analyze performance data and optimize performance.
- Experience developing and executing structured A/B tests and translating results into actionable improvements.
- Proactive, detail-oriented and comfortable working independently in a fast-paced environment.
- Experience with subscription businesses is a plus.
Skills
- Google Ads
- Meta Ads
- Google Analytics 4 (GA4)
- SEO
- AEO
- GEO
- AI
Location
- Hybrid
- 500 King St W, Toronto, M5V 1L9
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $94,000 - $115,000
Benefits
- 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family.
- Comprehensive health coverage: Medical, dental and life insurance.
- Health spending account.
- Flex benefits: Annual budget for professional development, wellness expenses or retirement savings.
- 10 Health days.
- Destination days: Work from eligible countries for up to ten days per year.
- Group retirement savings plan.
About the Company
- Maple’s purpose is to meet the world's healthcare needs.
- We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists.
- Over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care.
- We enable people to take control of their health and push the boundaries of what’s possible every day.
- Bold minds. Big impact. A career at Maple is about making an impact.
- We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose.
- Here, you’ll do work that changes lives—including your own.