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About the Role
The SDR, APAC is the first human touchpoint for prospects across the APAC region. This role owns the response, qualification, and follow-up of inbound leads, turning interest into productive meetings for the APAC Sales team. Speed, judgment, and genuine curiosity define this role. You'll engage the right people quickly, ask questions that uncover real needs, and make every handoff to an Account Executive clean and well-informed. You'll work closely with Revenue Marketing and APAC Sales to ensure the meetings you book are the ones they want.
Responsibilities
- Respond promptly to inbound leads from website activity, content downloads, demo requests, and event interactions, with speed-to-lead as a core standard.
- Research each lead before engaging: company profile, role, tech stack signals, and the specific behavior that triggered their interest.
- Qualify leads through thoughtful, consultative conversations, identifying fit, need, and timing.
- Book productive meetings with APAC AEs and ensure each handoff includes the context needed for a strong first conversation.
- Own timely, personalized follow-up for leads captured at APAC events, webinars, and field programs.
- Partner with Revenue Marketing on event timing, target audiences, and messaging so follow-up reflects what prospects actually saw and discussed.
- Re-engage event contacts who go quiet, using multi-touch sequences (email, phone, LinkedIn) tailored to their role and interests.
- Work warm and aging leads in the database, identifying who is worth re-engaging and how.
- Run multi-touch sequences that reference prior engagement rather than starting from scratch.
- Recycle leads appropriately when timing isn't right, with clear notes for future follow-up.
- Partner with APAC AEs on lead quality, meeting quality, and handoff standards.
- Share prospect feedback with Revenue Marketing regarding content, campaigns, and events that produce real conversations.
- Work with the BDR Team Lead on prioritization and process improvements.
- Maintain accurate, up-to-date lead status, activity, and disposition records in Salesforce.
- Follow lead routing and qualification standards.
Requirements
- Prior SDR, BDR, customer-facing, or inbound sales experience preferred; strong communication skills and coachability matter more than years of experience.
- Comfortable responding quickly while still doing the research to make each conversation relevant.
- Confident engaging prospects by phone, email, and LinkedIn, with a consultative, curious approach to qualification.
- AI-proficient, using tools to research leads and personalize outreach efficiently.
- Comfortable working APAC hours and collaborating with teammates across time zones.
- Familiar with Salesforce and standard sales engagement tooling, or able to ramp quickly.
- Interest in security or developer-tooling space a plus, not required.
Skills
- Communication skills
- Coachability
- Consultative selling
- Curiosity
- AI proficiency
- Salesforce
- Sales engagement tooling
Location
- APAC
Work Type
- Remote
- Flexible hours
Experience Level
- Entry level
Benefits
- Generous leave
- Work-from-home options
About the Company
- Secure Code Warrior is the AI Software Governance platform that gives organizations visibility into how their software is created, strengthens developer capability, and reduces risk before code reaches production.
- Built on a decade as the world's leading secure coding training platform, we're trusted by enterprises worldwide.
- We're a venture-backed company with offices in Australia, the United States, Belgium, Iceland, and the United Kingdom.
- We're empowering organizations to secure their software–no matter how the code is written!
Equal Opportunity
- We live and work by the Warrior Code. It means getting feedback you can trust, shared without fear. It means no genius jerks: how you treat people counts as much as what you deliver. We do what we say we'll do, we celebrate the wins properly, and we do the right thing even when no one's watching. Come as you are, bring your best, and we'll do the same.