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About the Role
As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.
Responsibilities
- Developing and implementing comprehensive marketing strategies covering both organic and paid initiatives.
- Owning the demand generation engine end to end, driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel.
- Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.
- Overseeing the marketing technology stack and website performance, ensuring continuous conversion rate optimization (CRO) and SEO.
- Managing market research collection, analysis, and interpretation of market data.
- Overseeing team members and ensuring their objectives are reached.
- Working closely with the Product team to produce marketing materials and programs.
- Undertaking continuous analysis of the competitive environment and consumer trends.
- Working closely with the Director of Communications to strengthen the company’s market presence.
- Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making.
Requirements
- Solid knowledge of the digital health, medtech, or healthcare wearables industry.
- Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance.
- Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting.
- Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners.
- 8+ years of marketing experience, including 3+ years in a managerial role.
- Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics.
- Hands-on or leadership experience with demand generation tactics.
- Strong analytical skills: comfortable working with data to measure performance.
- Excellent written and spoken English.
Skills
- SEO
- Content Marketing
- Thought Leadership
- Demand Generation
- ABM
- Lifecycle Marketing
- Marketing Automation
- Conversion Rate Optimization (CRO)
- Google Analytics
- HubSpot
- Salesforce
- Google Ads
- Meta Ads
- LinkedIn Ads
Location
- Boston
- Milan
Work Type
- Full-time
Experience Level
- 8+ years of marketing experience
- 3+ years in a managerial role
Benefits
- Employee stock options
- Health Insurance
- Wellhub membership
- Membership for mental health and wellness platforms
- Free healthy lunch every day
- Free Kindle and books
- Flexible working hours
- Personal learning and development budget
About the Company
- Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI.
- Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers.
- Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.
- Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.
- If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.