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About the Role
We are seeking a Brand Creative Consultant to shape how our brand is presented across various channels, including TV commercials, advertising campaigns, paid media, social media, and our website. This role involves executing our established brand strategy with precision and creativity, leading internal creative resources, directing agency partners, and collaborating across departments to deliver inspiring and effective work.
Responsibilities
- Develop and deploy a brand creative strategy end to end, including advertising campaigns, commercials, explainers, video, and social content.
- Set and maintain a high creative standard, ensuring brand consistency and quality across all channels.
- Build a creative engine capable of sustaining high-volume production of performance ads, social content, and brand campaigns.
- Direct creative execution across TV, radio, out-of-home, audio, podcast, influencer, affiliate, and social media.
- Partner closely with Product Design/UX to ensure product experiences align with brand guidelines and assets.
- Collaborate with Legal and Compliance teams to ensure all creative work adheres to regulatory requirements.
- Measure creative performance against business outcomes and optimize strategies accordingly.
Requirements
- 10+ years in brand or creative leadership, preferably in consumer tech or a high-growth brand environment.
- Demonstrated storytelling ability to connect authentically with everyday Americans.
- Strong taste and judgment to elevate creative work while meeting business objectives.
- Proven experience across various formats, from continuous performance ads to large-scale brand campaigns.
- Experience producing creative work within a regulated industry, such as financial services, including compliance review processes.
- Ability to work within a defined strategy and brand voice, executing with fresh creativity.
- A collaborative history working with marketing, product, and executive teams.
- Experience managing substantial creative budgets and understanding growth drivers.
- Motivation driven by business impact rather than awards.
Skills
- Brand Strategy
- Creative Direction
- Storytelling
- Campaign Development
- Content Creation
- Cross-functional Collaboration
- Budget Management
- Regulatory Compliance
Location
- NYC
Work Type
- Full-time
Experience Level
- 10+ years
About the Company
- Current is a leading consumer fintech platform dedicated to transforming financial access for everyday Americans.
- We have over six million members and build integrated financial products designed to meet their needs and help them build better financial futures.
- Our results-driven environment in NYC fosters innovation, rapid growth, and team involvement in our business and mission.