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About the Role
You will be responsible for the strategic purchasing and optimization of TV advertising for clients from our broad portfolio, actively contributing your media experience and supporting the digital development of TV in close proximity to the New TV team for YouTube and Streaming.
Responsibilities
- Independently responsible for the strategic purchasing and optimization of TV advertising for clients from our broad portfolio, actively contributing your media experience.
- Control TV campaigns, keep an eye on relevant media KPIs, and derive concrete optimization measures from them.
- Maintain and monitor the database, create overarching media reports, and independently evaluate the results.
- Coordinate booking and coordination processes between creative agencies and TV stations, from spot delivery to placement.
- Shape processes and structures in the media sector and accompany the digital development of TV in close proximity to the New TV team for YouTube and Streaming.
- Act as the central point of contact for clients, marketers, and other stakeholders regarding media purchasing and campaign management.
Requirements
- Several years of professional experience in TV purchasing or the media sector, ideally in a media agency or with a marketer.
- Completed commercial apprenticeship or a degree and confidently apply your knowledge in media practice.
- Proficient use of Excel and a strong understanding of data processing, numbers, and media analysis.
- Work in a structured and careful manner, maintaining an overview even with complex campaigns.
- Interest in new tools and processes, including AI applications, contribute own ideas, and actively drive optimizations in the media sector.
- Communicate clearly and confidently with clients, colleagues, and service providers, and take a solution-oriented approach.
- Very good German language skills, both written and spoken.
Skills
- Media experience
- TV advertising
- Media KPIs
- Database management
- Media reporting
- Campaign management
- Excel
- Data processing
- Media analysis
- Process optimization
- AI applications
- Client communication
- Stakeholder management
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Several years of professional experience
Education Level
- Commercial apprenticeship
- Degree
Benefits
- Hybrid working (60% in office & 40% mobile)
- 30 days of vacation + Christmas Eve & New Year's Eve off
- Modern and central offices
- Individual training via our 'Talentschmiede'
- Significant scope for design
- Structured onboarding
- Open feedback culture
- English courses
- Subsidy for Deutschlandticket
- JobRad leasing
- Company pension plan & occupational disability insurance
- Exclusive employee discounts
- Regular parties & team events
- Gifts for anniversaries & end of probation period
- Regular employee updates