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About the Role
You will own how Bolt's products are positioned, launched, and sold, acting as the bridge between Product, Sales, Marketing, and Client Success. This is a hands-on individual contributor role where you will leverage AI tools to enhance productivity.
Responsibilities
- Define and refine ICPs, buyer personas, and the buying committee.
- Conduct customer interviews and win/loss analysis to inform product and messaging decisions.
- Track competitors and category shifts, including research platforms and AI entrants.
- Maintain battlecards and competitive positioning.
- Own the messaging house, including platform narrative, value propositions, and differentiation.
- Translate complex AI capabilities into clear outcomes for enterprise buyers.
- Support Go-to-Market plans for new products and releases.
- Contribute to packaging, pricing, and license structure decisions.
- Support launch readiness across departments.
- Build the sales toolkit, including pitch decks, demo narratives, and proposal content.
- Run product training and release briefings.
- Create customer-facing proof, such as case studies and use-case stories.
- Partner with Product and Client Success on onboarding, feature adoption, and expansion.
- Feed market and field insights back into roadmap prioritization.
- Own metrics for launches and content, including pipeline influenced and win rate.
Requirements
- 5+ years in B2B SaaS product marketing with a record of launching products to enterprise buyers.
- Experience building sales enablement that is actively used by sales teams.
- Strong command of digital marketing across various channels.
- Demonstrable proficiency with AI tools and specific examples of their application.
- Excellent written communication skills and ability to simplify complex products.
- Confidence in presenting to senior stakeholders.
- Experience with HubSpot or similar CRM and marketing automation platforms.
- Experience working across multiple regions or markets.
Skills
- Product Marketing
- B2B SaaS
- Enterprise Sales
- AI Tools
- Digital Marketing
- Content Marketing
- Paid Advertising
- Email Marketing
- Event Marketing
- Web Marketing
- Marketing Automation
- CRM
- Market Research
- Competitive Analysis
- Messaging Strategy
- Go-to-Market Strategy
- Sales Enablement
- Product Training
- Customer Success
- Roadmap Prioritization
- Data Analysis
Location
- London
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Bolt Insight is a B2B SaaS consumer research platform serving global FMCG/CPG brands and agencies.
- Bolt 2.0 is a suite-based platform across research, simulation, and analytics, powered by an AI layer called Bolt IQ.
- Bolt Insight is a fast-growing, funded platform.
- The company fosters a vibrant, passionate team with a start-up mentality that thrives on innovation and collaboration.
- At Bolt, curiosity, creativity, and passion are highly valued.
- The company is driving innovation across borders.
Equal Opportunity
- Bolt Insight is an equal opportunities employer committed to creating and maintaining an inclusive, diverse and professional workplace for all.
- The company strives to create a welcoming environment where all individuals, no matter their background or identity, feel valued and supported.