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About the Role
Join PF Global as an Associate Director for Qualitative Research, a senior role within the expanding Research and Insights team. This position offers the freedom to explore interests, significantly impact the qualitative team's and company's direction, and lead high-performing teams in a growing organization. The role involves extensive media work and requires a strong understanding of UK politics.
Responsibilities
- Oversee a varied portfolio of qualitative research projects, acting as a trusted advisor to clients.
- Be heavily involved in research design, discussion guide writing, analysis, and final report writing.
- Moderate focus groups, immersive research projects, and depth interviews, both online and in person.
- Help shape the qualitative team's direction, including new business, innovation, team growth, and hiring.
- Manage and develop junior team members, supporting their training and professional development.
- Quality-assure fieldwork and outputs from junior team members.
- Oversee the organization of qualitative research across the company, including recruitment and team processes.
Requirements
- Typically 7+ years of experience in public opinion or social research, with a focus on public policy, politics, or public attitudes.
- Candidates from a highly relevant political, journalism, or campaigns background are also welcome.
- Strong understanding of UK politics.
- Extensive experience moderating focus groups and depth interviews with diverse audiences.
- Confident and engaging moderating style.
- Keen interest in research design and writing unbiased discussion guides.
- Ability to clearly explain research findings with strong writing skills.
- Experience writing research for media, academic journals, or public-facing reports.
- Confidence working with senior journalists and clients under tight deadlines.
- Impeccable project and client management skills.
- Ability to hit the ground running, take over large accounts, and manage complex workstreams to budget and timelines.
Skills
- Qualitative research
- Public opinion research
- Social research
- Public policy
- Politics
- Public attitudes
- Media work
- UK politics
- Focus group moderation
- Depth interview moderation
- Research design
- Discussion guide writing
- Writing research findings
- Client management
- Project management
Location
- Embankment (London)
- UK
- International
Work Type
- Hybrid working model
- Home working
- Office working
Experience Level
- Associate Director
- 7+ years of experience
Salary/Compensations
- £62,000 to £75,000
Benefits
- Bonus programme
- 5% pension contribution
- 25 days annual leave
- Private healthcare
About the Company
- PF Global provides advice built on deep sector expertise, global opinion, and economic research.
- The company focuses on debates at the intersection of policy, politics, and regulation.
- PF Global helps clients by building research, stories, and campaigns.
- Employees work alongside diverse colleagues, gain exposure to senior clients, and have career development opportunities.
- The company is ambitious and supportive.
Equal Opportunity
- Committed to equality, diversity, and inclusion.
- Encourage applications from candidates with disabilities.
- Encourage applications from candidates from ethnic minority backgrounds.