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About the Role
You will act as the social media specialist for a group of ice cream brands, transforming consumer insights and cultural trends into engaging, platform-native content. You will collaborate with content creators and creative teams, oversee content from conception to publication, and leverage performance data for continuous improvement. Clients and colleagues will rely on your social media expertise and guidance. You will make daily decisions regarding community responses and content strategy within brand guidelines, and contribute to channel strategy and client discussions.
Responsibilities
- Respond to consumer comments, questions, and mentions in the brand's tone of voice to build engagement and brand loyalty.
- Utilize social listening to monitor trends, community conversations, and creator content, translating insights into actionable content and responses.
- Monitor feeds for opportunities to integrate the brand into current culture and identify reactive moments for timely brand responses.
- Identify potential influencer and creator partnerships.
- Write copy for both organic and paid social media posts.
- Develop content ideas based on briefs and trends, and generate fresh concepts to deepen community engagement.
- Collaborate with Content Creators and the creative team, leading the briefing process for content creation.
- Guide platform best practices to ensure content is native to each platform.
- Critically review client briefs and support brief development for creative teams and partners.
- Assist in crafting tone of voice guidelines and FAQ copy for the brands' social channels.
- Support the development of social channel strategy workstreams and create social content calendars.
- Present content ideas and social strategy to clients.
- Track and report on content performance and social analytics, recommending improvements.
Requirements
- Strong capability in social media for brands, with a nuanced understanding of each platform and its commercial applications.
- Excellent written communication and copywriting skills, with a creative eye for platform- and brand-appropriate content.
- Keen interest in digital trends and popular culture, with the ability to quickly respond to cultural moments.
- Proactive, strategic approach to identifying content opportunities and helping clients achieve business goals.
- Confidence in building trusted relationships with internal teams, other departments, and clients.
- Understanding of paid media, influencers, and creators.
- Experience with social media management tools such as Sprinklr and Meta Business Suite.
- Organization and calm judgment when managing multiple priorities and tight deadlines.
- Exposure to strategy and client-facing work.
- Experience in FMCG, food, or snacks is helpful but not essential.
- Advanced use of Gen AI tools for social content enhancement and efficiency.
- Experience designing AI-assisted workflows for self and team.
- Ability to train others on effective AI tool usage.
- Agentic thinking for complex, multi-step challenges.
- Strong understanding of AI capabilities and limitations, with rigorous human oversight.
Skills
- Social media management
- Content creation
- Copywriting
- Social listening
- Trend analysis
- Influencer marketing
- Paid social media
- Strategy development
- Client relationship management
- AI tools for social content
- AI workflow design
- AI training
- Agentic thinking
Location
- KINGSTON
Work Type
- Hybrid
Experience Level
- Midsenior
About the Company
- Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
- Partners with over 300 clients in 40+ countries.
- Unique model drives creativity and efficiency, delivering tailored solutions.
- Part of The Brandtech Group, leveraging cutting-edge AI technology.
- AI solutions enhance efficiency, spark creativity, and drive insightful decision-making.
- Values: Be Ambitious, Be Imaginative, Be Inspirational, Be always learning and listening, Be Results-focused, Be actively pro-inclusive and anti-racist.
- Committed to a fair, thoughtful, and equitable recruitment experience, with AI used to support efficiency and consistency, not replace human judgment.
- Has set ambitious environmental goals around sustainability with science-based emissions reduction targets.
- Embeds sustainability into every department and project lifecycle.
Equal Opportunity
- OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
- All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.