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About the Role
We are seeking a data-driven, commercially minded Performance Marketing Executive to manage and optimize paid social campaigns, primarily on Meta, and support affiliate marketing activities. This role involves scaling campaigns, acquiring new customers, and exploring new paid channels, with a focus on using data to drive performance and inform future strategies.
Responsibilities
- Manage the day-to-day delivery and optimization of our Meta advertising account, including campaign set-up, budgets, launches, and ongoing performance optimization to grow acquisition for both subscription and gifting.
- Scale Meta campaigns by monitoring performance, identifying opportunities, and implementing agreed optimization recommendations.
- Collaborate with the Senior Performance Marketing Manager to identify opportunities to scale campaigns and creative, monitor performance and fatigue, and implement optimization recommendations.
- Stay updated with developments in Meta Ads Manager, including automation and campaign delivery, to evolve our approach.
- Coordinate affiliate campaign delivery, working with our agency to ensure assets, offers, and campaign requirements are briefed, approved, and delivered on time.
- Support the development of additional acquisition channels, including display and TikTok, by coordinating testing, campaign launches, and performance reporting.
- Analyze paid social and affiliate performance against key metrics, including spend, CPA, conversion rates, purchases, and subscription performance, to identify trends and opportunities for improvement.
Requirements
- At least 2 years of hands-on experience creating, managing, and optimizing campaigns in Meta Ads Manager, either in-house or agency-side.
- Strong analytical mindset with confidence working with complex datasets, advanced Excel/Google Sheets, and data visualization tools such as Looker Studio, Tableau, or GA4.
- Interest in exploring how AI can automate analysis and workflows, with some experience incorporating AI tools into day-to-day tasks.
- Comfortable working in a target-driven role with weekly KPIs.
- Proactive in monitoring performance, identifying variances against forecasts, and taking action to keep campaigns on track.
Skills
- Meta Ads Manager
- Analytical skills
- Data visualization tools (Looker Studio, Tableau, GA4)
- AI tools
- Affiliate marketing
- Display marketing
- TikTok
- X (formerly Twitter)
- German language skills (plus)
Location
- WFH (where applicable)
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
About the Company
- Freddie’s Flowers was founded in October 2014 with the ambition to change people’s relationship with flowers, believing they make every day special.
- The company started with a direct-to-consumer subscription model, building a loyal UK following.
- Expanded to Germany in 2020 and secured backing from The Craftory in 2021 for further expansion.
- Launched a gifting service in 2023.
- Is a B Corp organisation.
- The founding mission remains unchanged: to change the world of flowers, and to change the world with flowers.
Equal Opportunity
- All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.