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About the Role
Meta is seeking an experienced Communications Manager in Germany to lead high-profile communications campaigns, manage media relations, and handle complex issues. This role involves developing and executing social-first tactics for key Meta moments in Germany, landing core narratives for consumer, business, and product updates, and addressing reputational challenges. The position requires international thinking and navigating between business, consumer, and policy communications, with a strong local network of reporters and creators. The role is critical in managing crisis topics and amplifying positive messaging for users, clients, and the company.
Responsibilities
- Work cross-functionally with numerous teams, locally and globally, to manage media opportunities, social first elements and mitigate crisis
- Create campaigns designed to proactively address Meta’s brand reputation and challenges specific to Germany
- Identify and pitch positive news stories about Meta and its technologies to deliver a steady pipeline of proactive coverage in Germany
- Manage reactive press issues, working closely with the Policy Communications team in EMEA and the Public Policy team in Germany to tackle issues and build proactive communications moments that advance the company’s position
- Provide communications counsel and support for leaders in Germany and in Meta in general, including executive positioning
- Prepare communications plans, briefing materials and manage spokespeople during media interviews, social activations and events
- Manage creator relations for Communications moments, including our external agency
Requirements
- 12+ years of experience in executing media campaigns, crisis management, building relationships with media and working with executives
- Very effective communication skills in German and English
- Significant experience in managing external communications, corporate issues and project management
- Experience managing agencies and putting in place scalable processes to drive and measure results
- Established relationships and contacts with German media, creators and opinion leaders
- Proven project management and decision-making skills
- Experience working with, influencing and presenting to very experienced stakeholders
- Experience driving alignment across multiple teams and stakeholders to execute complex cross-team projects
- Adept at using AI in their day-to-day work
Skills
- Media relations
- Communications campaigns
- Social-first tactics
- Crisis management
- Executive positioning
- Project management
- AI
- Prompt engineering
- Context engineering
- Agent orchestration
Location
- Germany
Work Type
- 12 month short term employment (STE)
Experience Level
- 12+ years of experience
Education Level
- Bachelor's degree in a relevant field (preferred)
About the Company
- Meta has billions of users globally.