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About the Role
As Digital Marketing Manager, you will play a key role in shaping and delivering the digital marketing strategy for Rocco Forte Hotels, helping to drive brand visibility, guest engagement, direct revenue growth and commercial performance across our portfolio of luxury hotels. You will collaborate closely with teams across the business to execute impactful digital campaigns, optimise our online presence and support the continued evolution of our digital marketing capabilities.
Responsibilities
- Develop and manage integrated digital marketing campaigns across multiple platforms, including paid search, display, social media, and email marketing.
- Analyse and report on campaign performance, website traffic, and other digital metrics using tools like Google Analytics.
- Oversee website updates and content management, ensuring brand consistency and usability.
- Monitor and analyse the company’s SEO and GEO performance, identify opportunities for improvement, and optimise the brand’s website.
- Collaborate with teams to create engaging content for the website and paid media campaigns.
- Provide ongoing support to individual hotels to ensure their digital presence is optimised and aligned with corporate strategies.
- Work with external agencies and technology partners to leverage new tools, trends, and opportunities in digital marketing.
- Support the management of the eCommerce strategy for the group, optimising booking funnels and driving direct bookings.
- Assist in the preparation and monitoring of digital marketing budgets, ensuring resources are allocated effectively and deliver strong ROI.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Proven experience in digital marketing management, preferably within the luxury hospitality industry or a similar corporate environment.
- Expertise in managing and optimising campaigns across Google Ads, Meta, and other digital advertising platforms.
- Strong knowledge of SEO, website management, and analytics tools such as Google Analytics and Tag Manager.
- Excellent project management and organisational skills, with the ability to handle multiple projects and deadlines.
- Strong communication and interpersonal skills, with the ability to collaborate across teams and with external partners.
- A data-driven mindset with a passion for leveraging analytics to improve performance.
- Familiarity with CMS platforms and CRM systems is a plus.
- Ability to work both independently and collaboratively in a fast-paced, results-oriented environment.
Skills
- Google Ads
- Meta
- SEO
- Google Analytics
- Google Tag Manager
- CMS platforms
- CRM systems
Location
- Central London
Work Type
- Full-time
Experience Level
- Digital marketing management experience
Education Level
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
Benefits
- Enhanced employer pension contribution
- Private medical insurance
- Meal allowance
- Free access to gym and fitness classes
- Opportunities for professional development and training
- Discounted rates at any of our 5-star properties
- Learning and development opportunities
About the Company
- Founded in 1996 by Sir Rocco Forte and his sister, Lady Olga Polizzi, Rocco Forte Hotels is a family-led collection of 14 distinctive hotels, resorts, luxury serviced apartments and residences located in some of Europe’s most iconic destinations.
- Each property is a landmark, combining local culture and architectural grandeur in exceptional locations, from Rome to Edinburgh and Sicily to Munich.
- We pride ourselves on creating exceptional experiences for our guests, defined by genuine warmth, refined elegance, and a deep connection to each hotel’s local culture.