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About the Role
As a Senior Growth Manager at LIQID, you will develop campaign concepts that generate measurable growth across the entire funnel, from acquiring affluent private clients to activating existing ones. You will be responsible for the concept, channel plan, and goal achievement for defined topics such as product launches, channel openings, or reactivation measures. You will coordinate the operational implementation with units like Marketing, Investments, or Sales, directly contributing to our growth.
Responsibilities
- Develop end-to-end concepts for defined growth initiatives, ensuring goal achievement and adjusting course based on data.
- Create structured briefings for Performance Marketing, CRM, and Content based on campaign goals and target audience.
- Identify and optimize growth levers across the entire sales funnel by understanding conversion rates, funnel mechanics, and the overall customer journey.
- Identify campaign approaches for previously untapped target segments and funnel gaps, translating hypotheses into concrete optimization measures.
- Control campaigns using KPIs such as Net New Money, CAC, and effectiveness, systematically documenting decisions, assumptions, and learnings.
- Coordinate implementation across all contributing teams without formal authority, maintaining clear timelines and keeping stakeholders informed.
- Escalate blockers before they jeopardize implementation and argue evidence-based at the C-level.
Requirements
- Minimum of 5 years of relevant professional experience in a dynamic environment, ideally in FinTech, strategy consulting, banking, or a company with complex products.
- Experience in conceptualizing and managing digital acquisition funnels and multi-channel campaigns across Paid, Owned, and Earned media.
- Experience and personal affinity for investment topics.
- Ability to formulate briefings that can be quickly implemented by specialists and to professionally evaluate their results.
- Data-driven thinking: formulating hypotheses, testing them, and translating results into actionable measures.
- Excellent analytical skills and attention to detail.
- Proficiency with relevant tools such as HubSpot, Salesforce, Braze, and analytics platforms.
- Ability to coordinate cross-departmentally without formal authority and to align diverse interests.
- Convincing communication skills in German and English, both with specialist teams and at the C-level.
- Motivation derived from campaign success and responsibility for goal achievement.
- Proactive involvement in shaping structures and processes during a transformation phase.
- Ability to give and receive professional feedback and argue diplomatically and assertively at the C-level.
Skills
- Campaign Concept Development
- Performance Marketing
- CRM
- Content Marketing
- Sales Funnel Optimization
- Conversion Rate Optimization
- Customer Journey Analysis
- Hypothesis Testing
- Data Analysis
- KPI Tracking
- Cross-functional Coordination
- Stakeholder Management
- C-Level Communication
- HubSpot
- Salesforce
- Braze
- Analytics Platforms
- German Language Proficiency
- English Language Proficiency
Location
- Germany
Work Type
- Flexible Working Models
- Flexible Working Hours
- Mobile Working
Experience Level
- Senior
Benefits
- Flat hierarchies
- Cultural openness
- 28 days of vacation
- 2 additional days off on December 24th and 31st
- Annual development budget of €1,500
- High-quality equipment (MacBook, headphones, display)
- Attractive conditions for investment strategies
- Monthly lunch subsidy
- Exclusive discounts from various providers
- Regional organic products in the office
- Health initiatives
- Health Assistance Program
About the Company
- LIQID is one of the leading digital wealth managers in Europe and one of the fastest-growing German FinTechs.
- Our mission is to create equal conditions for affluent investors by providing access to expertise and investment solutions that were previously inaccessible.
- We focus on a balance between people, environment, and profit.
- We offer comprehensive investment solutions, from first-class wealth management to curated portfolios from the world's best private equity and venture capital funds.
- With over €4 billion in assets under management, we are among the leading wealth managers in Germany.
- We collaborate with strong and experienced partners such as LGT, Toscafund, HQ Trust, and Project A.
Equal Opportunity
- LIQID is an employer that stands for equal opportunity.
- All qualified applications will be considered without regard to race, age, religion, gender, ethnic and national origin, disability, or any other characteristic protected by equal treatment laws.