Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Sr Marketing Director, DACH role.

Rezi rewrites your resume against PayPal's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Sr Marketing Director, DACH posting at PayPal — free, in seconds.

About the Role

This role leads the Germany, Austria, and Switzerland marketing agenda, owning end-to-end market planning, budget allocation, campaign strategy, partner marketing, and execution. It translates global strategies into locally relevant market plans while ensuring DACH insights inform global priorities. This is a commercially focused leadership position accountable for driving measurable business growth, optimizing marketing investment, and strengthening the consumer and merchant flywheel across the PayPal ecosystem.

Responsibilities

Develop and articulate a clear, compelling vision and strategy for the marketing function.
Provide key inputs as an industry leader and expert in marketing.
Inspire and lead the marketing team to achieve long-term success.
Align marketing strategies with PayPal-wide strategy and operations.
Drive innovation and continuous improvement in marketing practices.
Collaborate with executive leadership to ensure the marketing function supports overall business goals.
Establish and execute the overall marketing strategy for the organization.
Influence executive-level decision-making on marketing initiatives.
Lead large-scale marketing projects and programs with significant impact.
Analyze market trends and competitive landscape to inform strategic decisions.
Provide strategic guidance and mentorship to marketing team leaders.
Lead the strategic development and execution of the DACH market plan.
Own end-to-end planning across priorities, investments, campaigns, partners, and performance.
Drive market share growth, customer acquisition, engagement, retention, and conversion.
Apply a deep understanding of two-sided network businesses and consumer fintech to identify growth opportunities across consumers, merchants, partners, and platforms.
Use flywheel economics to evaluate how marketing investments can create value across both sides of the network.
Manage the DACH marketing portfolio, prioritizing initiatives and allocating resources toward the highest-value opportunities.
Establish clear measurement frameworks and optimize marketing return on investment.
Serve as a senior member of the German country leadership team.
Build alignment across corporate, global, North America, and DACH stakeholders.
Lead and develop the DACH Consumer Marketing team.
Develop annual and quarterly integrated market plans aligned to business priorities and global strategy.
Translate global strategies into relevant local execution, balancing enterprise consistency with DACH market needs.
Manage budget allocation, forecasting, investment prioritization, and performance reviews.
Lead integrated campaigns across the full customer funnel, from demand creation through acquisition, engagement, and conversion.
Develop customer and partner marketing strategies that drive measurable commercial growth.
Partner closely with Sales to develop co-marketing initiatives, support priority opportunities, and strengthen partner value propositions.
Work with growth marketing teams to capture demand, improve conversion, and accelerate performance.
Collaborate with Product, Finance, Analytics, Partnerships, Operations, Brand, and regional teams to deliver integrated execution.
Navigate complex and ambiguous business issues, manage trade-offs, and drive clear decisions and action.
Identify opportunities to improve the effectiveness and efficiency of marketing investment.
Share DACH insights and best practices with global teams while applying relevant global learnings locally.
Mentor, inspire, and develop the DACH Marketing team.

Requirements

12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Significant leadership experience in integrated, commercial, growth, consumer, fintech, payments, platform, marketplace, or similarly complex marketing environments.
Deep understanding of two-sided network businesses and the consumer fintech landscape.
Strong understanding of flywheel economics and the ability to apply it to marketing and business decisions.
Highly analytical, with significant experience in MROI, performance measurement, and data-driven optimization.
Strong financial acumen, including budget management, forecasting, resource allocation, and business-case development.
Demonstrated experience managing a portfolio of markets, products, partners, or growth initiatives.
Strong full-funnel marketing experience across online and offline channels.
Experience developing and executing integrated campaigns tied to measurable business outcomes.
Experience in partner marketing and working closely with Sales to drive commercial opportunities.
Ability to operate effectively across global and local environments, translating enterprise strategy into market-relevant execution.
Proven ability to work with senior corporate, global, North America, and regional leadership.
Highly cross-functional, with the ability to bring together teams with different priorities and perspectives.
Demonstrated ability to work through complex issues, manage ambiguity, and drive alignment and resolution.
Excellent leadership, communication, influencing, and stakeholder-management skills.
Results-driven, accountable, and motivated by measurable business impact.

Skills

Marketing strategy
Market planning
Budget allocation
Campaign strategy
Partner marketing
Execution
Global strategy translation
Local market planning
Business growth
Marketing investment optimization
Consumer and merchant flywheel
Integrated marketing
Commercial outcomes
Market share growth
Customer acquisition
Customer engagement
Customer retention
Conversion optimization
Two-sided network businesses
Consumer fintech
Flywheel economics
Marketing portfolio management
Resource allocation
Measurement frameworks
Marketing ROI optimization
Stakeholder alignment
Team leadership
Team development
Demand creation
Growth marketing
Cross-functional collaboration
Financial acumen
Budget management
Forecasting
Business case development
Full-funnel marketing
Online channels
Offline channels
Co-marketing initiatives
Sales partnership
Partner value propositions
Complex problem-solving
Ambiguity management
Decision making
Communication
Influencing
Stakeholder management

Location

Germany
Austria
Switzerland

Work Type

Hybrid

Experience Level

Director
12+ years relevant experience

Education Level

Bachelor’s degree

Benefits

Comprehensive, choice-based programs to support physical, emotional, and financial wellbeing
Flexible, balanced work culture
Holistic approach to benefits
Generous paid time off
Healthcare coverage for you and your family
Resources to create financial security
Support for mental health

About the Company

PayPal has been revolutionizing commerce globally for more than 25 years, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure.
PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers.
We help merchants and consumers connect, transact, and complete payments, whether they are online or in person.
PayPal provides proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
Our PayPal, Venmo, and Xoom products make it safer and simpler for friends and family to transfer funds to each other.
We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts.
We also help merchants connect with their customers, process exchanges and returns, and manage risk.
We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day, guided by our core values of Inclusion, Innovation, Collaboration, and Wellness.
Our values ensure that we work together as one global team with our customers at the center of everything we do.
We are committed to building an equitable and inclusive global economy.

Equal Opportunity

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued.
We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.