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About the Role

This role leads marketing for a strategically important future obesity portfolio at a dynamic time in healthcare. The position requires a leader who combines strong strategic thinking, leadership, and execution with a patient-centric mindset, out-of-the-box thinking, and bold ambition. The role will build a deep understanding of the Korean obesity treatment landscape, patient journey, HCP ecosystem, access environment, and competitive dynamics, while translating Global and JAPAC direction into clear local strategic choices and executable plans. The Marketing Manager will lead the obesity marketing team and the cross-functional launch readiness team, partnering closely with Medical, Value & Access, Regulatory, Finance, and Corporate Affairs.

Responsibilities

Lead the Korea Obesity cross-functional brand team to deliver the strongest possible pre-launch and launch outcomes for patients and the business.
Develop Korea-specific launch strategies aligned with Global and JAPAC direction, reflecting local disease landscape, patient journey, clinical practice, access environment, policy considerations, and competitive dynamics.
Develop annual Affiliate Brand Plans, including strategic imperatives, priority customer and consumer segments, positioning, KPIs, tactical roadmaps, and marketing funding allocation; contributes robust assumptions to long-range planning.
Manage annual budgeting and quarterly reforecasting for the portfolio; Manages approved marketing OPEX budgets to ensure appropriate allocation of resources and ensures execution of spend meets plan and financial/compliance controls.
Generate and apply actionable customer, patient, and market insights through primary research, field feedback, data analysis, and expert engagement, ensuring insights lead to clear strategic choices and prioritized actions.
Explore and define the local Go-to-Market model under the supervision of senior leadership team, including target customer segments, priority channels, field enablement needs, digital and omnichannel opportunities, and appropriate patient support or disease education approaches.
Participate in relevant JAPAC and Global Brand Working Group discussions as appropriate, providing Korea market insights and sharing local learnings, innovations, and best practices to support alignment with regional and global direction.
Collaborate to actively support the development and execution of market access strategies including private-pay model and market-shaping strategies through strong internal and external stakeholder collaboration, while supporting responsible treatment education and appropriate patient identification.
Plan & execute approved disease awareness and external stakeholder engagement initiatives within applicable laws, regulations, and Amgen policies, with a focus on improving the treatment landscape and patient outcomes.
Build and lead a high-performing marketing team by attracting, developing, and retaining talent, providing regular coaching and feedback, managing talent and MAP processes, supporting career development, addressing performance, and role modeling Amgen’s Values and Leadership Attributes.
Work closely with sales to translate strategy into clear field priorities, messages, customer engagement plans, and launch execution requirements as the field model is developed.
Demonstrate Amgen Values and Leadership Attributes by taking ownership, working cross-functionally, making evidence-based decisions, and leading through ambiguity and change.
Ensure all marketing activities, materials, and stakeholder engagements comply with Amgen internal SOPs, Healthcare Compliance requirements, local laws, and regulations.

Requirements

8+ years of pharmaceutical marketing experience, with demonstrated ownership of brand strategy, tactical planning, and cross-functional execution in South Korea.
2+ years of experience leading and developing a high-performing marketing team, or equivalent people-leadership scope.
Demonstrated ability to navigate complexity, make tough strategic choices, and rally a cross-functional team in a highly matrixed organization.
Strong strategic and analytical marketing capability, including portfolio / brand planning, launch planning, segmentation, positioning, long-range assumptions, KPI design, and performance optimization.
Strong commercial and financial acumen, including marketing budget management, reforecasting, and evidence-based investment decisions.
Experience engaging effectively with senior leadership and regional / global teams.
Excellent leadership and influence skills, with a collaborative, team-oriented style and the ability to mobilize others without direct authority.
Bachelor's degree in pharmacy, life sciences, business, marketing, or a related field.
MBA or other advanced degree is a plus.
Experience in obesity, metabolic disease, or related conditions, primary care, or another high-volume therapeutic area.
Experience in consumer healthcare and/or consumer, CRM, digital, omnichannel, or direct-to-consumer marketing.
Experience with market shaping, patient activation, private-market / self-pay models, reimbursement-linked marketing, or new go-to-market approaches.
Demonstrated experience coaching marketers, building strategic thinking depth, and leading performance / development conversations.
Strong knowledge of the Korean healthcare environment and associated reimbursement and regulatory requirements.

Skills

Inspires teams through vision and purpose
Applies a whole company mindset
Builds strong brand and portfolio foundations
Makes strategic, insight-led choices
Drives marketing innovation and omnichannel excellence
Consumer- and patient-centric marketing leadership
Stakeholder engagement and collaboration
Drives accountability and execution excellence
Manages complexity and ambiguity
Leads through change and develops talent
Compliance mindset

Location

South Korea

Work Type

Full-time

Experience Level

8+ years of pharmaceutical marketing experience
2+ years of experience leading and developing a high-performing marketing team

Education Level

Bachelor's degree in pharmacy, life sciences, business, marketing, or a related field
MBA or other advanced degree is a plus

Benefits

Competitive and comprehensive Total Rewards Plans that are aligned with local industry standards.

About the Company

Join Amgen’s Mission of Serving Patients. At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. Amgen is advancing a broad and deep pipeline and portfolio of medicines to treat heart disease, obesity and obesity-related conditions, rare diseases, inflammatory conditions and cancer. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Equal Opportunity

Amgen is an Equal Opportunity employer. We make all employment decisions without regard to race, color, religion, sex or any other characteristic protected by applicable law.
We provide reasonable accommodations to applicants and employees with disabilities, consistent with legal requirements. Please contact us to request accommodation.