Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Brand Marketing Lead role.

Rezi rewrites your resume against Pleo's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Brand Marketing Lead posting at Pleo — free, in seconds.

About the Role

We are seeking a Brand Marketing Lead to join our Brand & Marketing team. This role will involve owning our brand marketing strategy and campaign execution across six European markets, contributing to the growth of our spend management platform. The ideal candidate is passionate about building category-defining campaigns and brand strategy, aiming to establish Pleo as the undisputed choice for mid-market finance leaders.

Responsibilities

Own the brand marketing strategy to position Pleo as the undisputed choice for mid-market European finance leaders.
Build and execute integrated brand campaigns from concept to reporting.
Create branded content showcasing best practices in financial services.
Strategically manage the marketing funnel, balancing awareness, consideration, and conversion.
Manage the budget and agency relationships, acting as the strategic partner.
Measure key metrics including brand lift, earned media, consideration, and pipeline contribution.
Set the benchmark for brand work in fintech by demonstrating the power of strategic rigor and creative excellence.
Establish Pleo as a model for audience understanding and brand differentiation.

Requirements

10+ years in brand marketing (B2B or fintech experience is helpful but not essential).
A portfolio showcasing leadership in campaign strategy and execution, preferably across multiple channels.
Strong stakeholder management skills, with the ability to influence and negotiate.
A strategic thinking and execution mindset, comfortable with both strategy development and day-to-day campaign work.
Comfort with ambiguity and a fast-paced environment.
Understanding of the connection between brand marketing and business growth (pipeline and revenue).
A clear perspective on market dynamics and competitive positioning.
Strong understanding of localizing concepts, messaging, and go-to-market campaigns across different markets.
Fluency in one or more European markets is a bonus.

Skills

Brand Marketing Strategy
Campaign Execution
Integrated Campaigns
Content Creation
Funnel Management
Budget Management
Agency Management
Performance Measurement
Stakeholder Management
Strategic Thinking
Execution Mindset
Adaptability
Market Analysis
Localization

Location

Hybrid setup in listed European locations
Must be physically based in the country of choice with valid right to work

Work Type

Hybrid
Fully Remote

Experience Level

10+ years

Benefits

Pleo card (no out-of-pocket spending)
Catered meals or lunch allowance on work days
Comprehensive private healthcare (options include Vitality, Alan, or Médis)
25 days of annual leave + public holidays (additional days may apply in select countries)
Hybrid and fully remote working options
Access to free mental health and well-being support via MyndUp
Paid parental leave

About the Company

Pleo offers spend solutions designed to make managing money seamless and empowering for finance teams and employees.
The company's vision is to help businesses ‘go beyond’.
Pleo has been successful for 10 years, living by the mantra 'more than you’d expect'.
Pleo is at a pivotal moment, impacting over 40,000 customers.
Pleo is a driven, progressive, and kind organization with over 850 employees from more than 100 nationalities.
The company is committed to delivering the future of business spending together.

Equal Opportunity

Diversity drives us; we encourage people from all backgrounds and experiences to join us.
We ensure a fair process by having our talent team read every application.
We accommodate accessibility requirements or specific format needs for interviews.