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About the Role
Drive customer acquisition, engagement, and revenue growth across international markets through data-driven digital marketing strategies. This role combines hands-on campaign management, conversion rate optimization, advanced tracking and analytics, and cross-functional collaboration to maximize marketing performance.
Responsibilities
- Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok
- Apply structured testing, refine targeting, and adjust bidding strategies to improve efficiency and scale results
- Implement acquisition and retention tactics that drive measurable performance
- Analyze conversion paths to identify friction points and opportunities for improvement
- Execute A/B and multivariate tests across ads, audiences, and landing pages
- Maintain a clear CRO roadmap with regular performance updates
- Manage GTM for tagging, tracking, remarketing, and conversion events across all channels
- Ensure data accuracy, proper attribution, and seamless integration with CRM and offline conversion tracking systems
- Maintain clean data structures to support reliable analysis and forecasting
- Build reporting dashboards that highlight key performance indicators across paid and organic channels
- Translate data into insights that guide optimization decisions and strategic recommendations
- Monitor trends, diagnose performance shifts, and provide proactive insights to stakeholders
- Collaborate with internal teams to ensure consistent messaging, accurate data flow, and smooth campaign execution
- Present findings, learnings, and next steps to leadership and cross-functional partners in a clear and actionable format
Requirements
- Minimum 6 years in performance marketing in international markets
- Advanced in Google Tag Manager (GTM) and Google Analytics (GA4)
- Skilled at campaign optimization for performance marketing and conversion rate optimization
- Successfully passed the exams for Google search ads, Google measurement, Meta and LinkedIn certifications
- Familiarity with offline conversion tracking and CRM integration
- Strong digital marketing skills for both organic and paid channels
- Highly organized with exceptional attention to detail
- Commercial mindset with hands-on campaign execution capability
- Strong problem-solving abilities and collaboration skills
- Excellent communication skills must be fluent in English
- Experienced in managing CRM & email marketing campaigns
- Great understanding of AI’s impact on digital marketing
Skills
- Performance marketing
- International markets
- Google Tag Manager (GTM)
- Google Analytics (GA4)
- Campaign optimization
- Conversion rate optimization
- Google search ads
- Google measurement
- Meta certifications
- LinkedIn certifications
- Offline conversion tracking
- CRM integration
- Organic channels
- Paid channels
- Problem-solving
- Collaboration
- English fluency
- CRM management
- Email marketing campaigns
- AI in digital marketing
Experience Level
- 6+ years
Benefits
- 24 annual leave days
- Annual flight home
- Life insurance plan
- Medical insurance plan (with the option to upgrade at your own cost)
- Bonus scheme (in relevant departments)
- Invitations to participate in various company functions, staff events, and department team building events
- Opportunities to learn, develop and grow with the organization