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About the Role

We’re looking for a confident, creative, and versatile Senior Content Designer to work on our client’s website experience, shaping rewarding, personalized, and effortless interactions. You will find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity, and vehicle launches. You’ll weigh business objectives with user expectations, delivering content that exceeds both, and use language to engage, inform, guide, and persuade. A strong understanding of the value content adds to a customer journey, coupled with experience using customer research, data, analytics, and AI to guide design, is essential. You’ll work mostly independently, with support from a Content Lead.

Responsibilities

Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms.
Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed.
Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints.
Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products.
Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch.
Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations.
Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements.
Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs.
Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency.

Requirements

Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches.
Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys.
Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts.
Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes.
Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance.
Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities.
Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers.
A thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles.
A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.
Proof of user-centred decisions, testing or iteration.

Skills

Content Design
Content Architecture
Information Hierarchy
UX Design
Design Systems
Content Governance
Data Analysis
Figma
Prototyping
Accessibility
Inclusive Language

Location

Remote
Hybrid

Work Type

Permanent
Full-time
Hybrid

Experience Level

Senior

Education Level

Degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
VML is part of WPP, the trusted growth partner for the world's leading brands.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
In a world where AI is reshaping how companies drive growth, WPP Enterprise Solutions leads clients in business transformation and marketing modernisation, connecting strategy directly to execution.
WPP Enterprise Solutions has 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, working within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
WPP Enterprise Solutions has received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.