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About the Role
The Marketing Division leads branding, creative, marketing, and membership with a mission to expand Rakuten Group's membership value and ecosystem. The Brand & UX Management Department establishes and implements consistent brand and user experience, built upon Rakuten's brand value and "Rakuten-ness," ensuring users can confidently rely on our offerings. This role offers the opportunity to experience everything from planning to implementation and operation of a wide range of branding activities, allowing you to feel the excitement of dynamically driving the growth of the Rakuten brand.
Responsibilities
- Identify brand issues and opportunities.
- Formulate the corporate brand strategy and KPIs through discussions with executives and stakeholders.
- Translate brand issues and strategy into clear messages and design them.
- Plan and deliver communication initiatives with related departments, and drive verification and improvement.
- Develop and share brand assets that each business can use, including collaboration with in-house design teams and external production companies.
- Support consistent brand expression for each business brand.
- Plan and implement initiatives that help employees and executives understand the brand direction and embody it in their own work and communication.
Requirements
- Experience in branding, marketing, PR, or communication roles
- Experience driving brand initiatives from planning through execution
- Logical thinking
- Excellent communication skills (oral and written)
- Ability to coordinate with internal and external stakeholders, including executives, and move projects forward
- Ability to multi-task and adapt flexibly in a fast-paced environment
- Microsoft Office knowledge
- Experience in brand strategy planning, brand research, or designing and operating brand KPIs
- Qualitative and quantitative data analysis skills
- Planning, proposal, and execution skills for initiatives
- Experience managing creative production
- Experience in internal branding or internal communications
- Experience in global branding
- Experience in the IT/digital industry
Skills
- Branding
- Marketing
- PR
- Communication
- Brand Strategy Planning
- Brand Research
- KPI Management
- Data Analysis
- Creative Production Management
- Internal Branding
- Internal Communications
- Global Branding
- IT/Digital Industry Knowledge
About the Company
- The Marketing Division leads branding, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
- The mission of the Brand & UX Management Department is to establish and implement consistent brand and user experience, built upon Rakuten's brand value and "Rakuten-ness," allowing users to confidently rely on our offerings. We continuously manage and guarantee the quality and trust of these experiences under a unified policy and governance framework across the entire group.
- Based on brand strategies (hypotheses), this team aims to formulate messages that contribute to strengthening the corporate brand and develop various communication assets, drive the design and execution of these communications, and carry out verification.
- The team also supports the branding activities of each service.
- In addition to these activities, we promote internal branding, including e-learning and various brand training programs for all employees, so that more than 70 services share a common understanding of the Rakuten brand.