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About the Role
Evergreen is seeking a Sales Manager to develop and execute creative sales strategies for event spaces, services, and beverage sales at Evergreen Brick Works. This role requires exceptional customer service skills, a passion for events, and a proven sales record, contributing to the organization's mission of transforming public spaces for the health of people and the planet.
Responsibilities
- Developing new and enhancing existing sales and business strategies to increase revenue.
- Working across departments to help define, implement, measure and improve the end-to-end service standards.
- Helping develop enhanced sales and administrative protocols, systems, calendars and databases.
- Acting as the primary point of contact for new sales inquiries, managing lead intake, CRM documentation, and timely follow-up.
- Supporting the achievement of revenue and profitability targets by contributing to budgeting and forecasting processes.
- Making sound financial decisions during negotiations.
- Preparing estimates and negotiating agreements in accordance with products and pricing policies.
- Working creatively with clients and the team to ensure desired event outcomes.
- Supporting marketing and business development initiatives by creating and enhancing sales and promotional materials.
- Contributing content across digital and on-site channels.
- Representing Evergreen at industry and client events, as needed.
- Providing leadership and training on Evergreen’s hospitality vision, including protocols, guidelines and event procedures.
- Building and maintaining relationships with existing and prospective clients, and event and beverage suppliers.
- Overseeing on-site beverage sales program, including inventory control and compliance with related legislation and regulations.
- Coordinating with Finance department to ensure accurate financial monitoring, controlling and reporting.
- Working collaboratively with Development department for partnership and promotional opportunities.
- Mentoring teammates and taking an active role in their professional development.
Requirements
- 5+ years of experience in event management, with a strong focus on venue sales.
- Proven success in revenue generation, contract negotiation, and client relationship management.
- Demonstrated ability to manage client and vendor relationships.
- Strong understanding of the earned revenue model and its role in advancing charitable missions.
- Excellent sales, negotiation, and presentation skills, with demonstrated ability to align client needs with organizational values and offerings.
- Skilled communicator and negotiator with excellent organizational and interpersonal abilities.
- Experience leading or mentoring staff and fostering positive, collaborative work environments.
- Working knowledge of Salesforce and Caterease is an asset.
- Ability to work some evenings and weekends.
- Ability to perform tasks involving some lifting and long periods of standing.
Skills
- Sales strategy development
- Event sales
- Customer service
- Sales record
- Standards of excellence
- Professionalism
- Client intake management
- CRM documentation
- Sales collateral utilization
- Communication templates
- Budgeting
- Forecasting
- Financial decision-making
- Negotiation
- Contract preparation
- Marketing support
- Business development support
- Promotional material creation
- Content creation
- Industry representation
- Client representation
- Leadership
- Training
- Relationship building
- Beverage sales management
- Inventory control
- Legislative compliance
- Financial monitoring
- Financial reporting
- Partnership development
- Team mentoring
- Professional development support
Location
- Evergreen Brick Works
- Toronto
Work Type
- Full-time
- Hybrid
- On-site presence required
Experience Level
- 5+ years of experience in event management
Education Level
- Post-secondary diploma or certificate in hospitality or event planning management, or equivalent work experience
Salary/Compensations
- $75,000 - $82,000
Benefits
- Reduced work week (4.5 days)
- Flexible workdays
- 15 days paid vacation
- 3 paid personal days (Evergreen Days)
- Paid day off on birthday
- Employer-paid extended health care
- Employer-paid dental benefits
- Health Care Spending Account
- Access to mental health resources
About the Company
- Evergreen is a national non-profit transforming public spaces in our cities for the health of people and our planet.
- With over 30 years of championing urban sustainability, Evergreen sees the potential of our cities to solve some of the biggest issues facing our time and believes that our public spaces are the key to unlocking it.
- Evergreen sees beyond the spaces that exist today and imagines them transformed into places where people and nature thrive.
- The Evergreen Brick Works site is built on the sovereign territory and waterways of the Haudenosaunee, Wendat, and Anishinaabe Nations.
- The territory is governed by Treaty 13 signed by the Mississaugas of the Credit.
Equal Opportunity
- Evergreen is committed to fostering an inclusive and accessible work environment.
- We are an equal opportunity employer and welcome applications from all qualified individuals.
- Evergreen will provide accommodations throughout the recruitment cycle to applicants who request them.
- Evergreen uses a people-focused approach to evaluating applicants.
- We do not utilize artificial intelligence during the recruitment process.