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About the Role
This role owns end-to-end SEO strategy at Opendoor, focusing on technical foundation, keyword strategy, and AI search visibility across both seller and buyer sides of the business. The individual will set the organic search strategy, prioritize high-impact initiatives, and collaborate with Engineering and Content teams to drive organic growth and AI search visibility. Success will be measured by traffic and account creates.
Responsibilities
- Own SEO strategy across the site, including seller-side (sell pages, city and market pages) and buyer-side (resale listing and property pages).
- Drive the technical SEO roadmap, partnering with Engineering on server-side rendering, page speed, Core Web Vitals, crawlability, and structured data.
- Implement a search-intent prioritization framework to guide technical and content roadmaps, providing keyword research, prioritization, and performance data.
- Track and improve Opendoor's presence in AI search surfaces, optimizing technical citations and brand characterization.
- Build and maintain SEO reporting that ties organic performance to account creates and contracts.
- Partner cross-functionally with Product, Engineering, Content, and Performance Marketing to align organic search with the broader acquisition strategy.
- Utilize AI for automated keyword research, content generation and rewriting, and technical audits to improve efficiency.
Requirements
- Demonstrated expertise in both technical SEO and content strategy, with experience in a senior or lead capacity.
- Proven track record of driving organic traffic and conversion gains at a consumer or marketplace company, ideally at scale.
- Strong technical SEO skills, including crawling and indexing, Core Web Vitals, structured data, schema markup, and JavaScript rendering.
- Experience running a search-intent prioritization framework and translating it into actionable briefs for content teams.
- Fluency with Google Search Console and Ahrefs (or equivalent), with comfort in SQL or BI tools for data analysis.
- Working knowledge of how LLM-based search surfaces cite and rank content.
- Clear written communication skills for presenting roadmaps and tradeoffs to senior stakeholders.
- An ownership mindset, with the ability to operate effectively with incomplete resourcing and unblock work independently.
Skills
- Technical SEO
- Content Strategy
- Keyword Research
- AI Search Visibility
- Server-side Rendering
- Page Speed Optimization
- Core Web Vitals
- Crawlability
- Structured Data
- Schema Markup
- JavaScript Rendering
- Search-Intent Prioritization
- Google Search Console
- Ahrefs
- SQL
- BI Tools
- LLM-based Search Surfaces
- AI-assisted Workflows
Location
- In-office
Work Type
- Full-time
- Onsite
Experience Level
- Senior
- Lead
About the Company
- Opendoor is a company focused on the real estate market.