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About the Role
The Director of Product Management, Member Experience is responsible for defining and executing the vision, strategy, and roadmap for the end-to-end Member journey across Copart's digital ecosystem. This leader will drive initiatives that improve Member acquisition, engagement, satisfaction, retention, and lifetime value. The role combines customer-centric thinking, business acumen, data-driven decision making, and strong cross-functional leadership.
Responsibilities
- Define and communicate the product vision, strategy, multi-year roadmap, and measurable outcomes for Member-facing products.
- Build a deep understanding of Member behavior, pain points, and purchasing journeys through research, analytics, experimentation, and direct feedback.
- Prioritize initiatives that advance acquisition, engagement, retention, satisfaction, and business outcomes.
- Lead products from discovery through launch and continuous improvement.
- Partner across Engineering, UX, Data, Operations, Marketing, Legal, and Customer Support to deliver scalable solutions.
- Turn business and Member needs into clear requirements while managing priorities, dependencies, risks, and trade-offs.
- Translate Member and business needs into clear requirements, acceptance criteria, prioritized backlogs, and release plans.
- Manage cross-functional dependencies and balance long-term platform improvements with near-term Member experience gains.
- Ensure solutions are scalable, reliable, secure, accessible, and supportable.
- Define KPIs, dashboards, and reporting for Member engagement, experience, and product performance.
- Align Product, Technology, Operations, Customer Service, Marketing, Finance, and executive stakeholders around shared outcomes.
- Champion the Member perspective in planning, prioritization, and delivery.
- Communicate performance, decisions, risks, recommendations, and learnings clearly to senior leadership.
- Lead, coach, and develop Product Managers, establishing clear ownership, decision rights, quality standards, and accountability.
Requirements
- 8+ years of progressive product management experience, including leadership of complex, customer-facing digital products.
- Experience developing and delivering customer–facing digital products, discovery, recommendations, personalization, marketplace, e-commerce, or similar data-intensive products.
- Working knowledge of search relevance, ranking, information retrieval, recommendations, personalization, or machine-learning-driven products.
- Demonstrated ability to turn ambiguous customer problems into clear strategies, roadmaps, requirements, and measurable outcomes.
- Strong command of product analytics, KPIs, experimentation, prioritization, and data-informed decision-making.
- Experience partnering closely with Engineering, Design, Data, Analytics, Operations, and other business stakeholders.
- Clear, influential communication and sound judgment with senior technical and business leaders.
- Ability to work from Copart’s San Francisco office and travel to operating locations, Dallas headquarters, and customers as needed.
Skills
- Product Strategy
- Product Vision
- Roadmap Development
- Member Behavior Analysis
- Customer Research
- Analytics
- Experimentation
- Customer Feedback
- Prioritization
- Product Lifecycle Management
- Cross-functional Collaboration
- Requirements Gathering
- Risk Management
- Scalable Solutions
- Reliability
- Security
- Accessibility
- Supportability
- KPI Definition
- Data Analysis
- Stakeholder Alignment
- Communication
- Coaching
- Mentoring
- Search Relevance
- Information Retrieval
- Recommendations
- Personalization
- Machine Learning
- Data-Intensive Products
- Customer-Facing Digital Products
- Marketplace
- E-commerce
Location
- San Francisco, CA
Work Type
- Full-Time
- In-office
Experience Level
- Director
- 8+ years of progressive product management experience
Salary/Compensations
- $230,000 - $290,000 annually
About the Company
- Copart, Inc. is a technology leader and the premier online vehicle auction platform globally, with over 200 facilities located across the world. Copart links vehicle sellers to more than 750,000 buyers in over 190 countries.
- Copart is a global leader in online vehicle auctions and automotive remarketing services. We serve Members across multiple countries through a culture built on integrity, ownership, innovation, operational excellence, and results.
Equal Opportunity
- At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
- E-Verify Program Participant: Copart participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program: E-verify Participation Right to Work