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About the Role
We are seeking an analytically strong, implementation-oriented, and entrepreneurial Website Growth & CRO Manager to take ownership of our websites and develop them into high-performing digital sales channels. In this role, you will drive improvements across websites, landing pages, and conversion funnels by combining data-driven experimentation with a keen sense for UX/UI, compelling copy, and a deep understanding of customer behavior. You will be responsible for conversion rates, identify growth opportunities, and implement insights into concrete improvements. You will also contribute to the development of a new product configurator and design intuitive digital experiences that make it easier for customers to discover, customize, and purchase our products. We are looking for someone who thinks analytically, acts quickly, and enjoys bringing ideas from insight to implementation. Entry-level candidates with exceptional analytical skills, initiative, and potential are also welcome.
Responsibilities
- Take ownership of existing websites, landing pages, and conversion funnels, continuously identifying opportunities to improve performance and the customer journey.
- Design and implement A/B tests for entire pages and individual sections to increase conversion rates and achieve measurable results.
- Collaborate with designers and utilize AI tools to create intuitive, visually appealing, and conversion-focused web experiences.
- Develop compelling headlines, unique selling propositions (USPs), calls-to-action (CTAs), and website copy in German that clearly communicate our value proposition and motivate action.
- Translate data and customer insights into concrete improvements. Independently conduct customer surveys and user research to identify friction points and growth opportunities.
- Contribute to the development of a new product configurator and shape the digital experience around our products.
- Drive implementation and improvements in close collaboration with the Performance Marketing, Content, Design, and Tech teams.
- Proactively use AI tools to accelerate workflows, develop solutions, and enhance the quality and speed of implementation.
Requirements
- German language proficiency at C1 or C2 level is mandatory for writing and optimizing website copy.
- Strong analytical thinking and commercial understanding, with the ability to derive clear priorities and measurable improvements from data.
- Experience or demonstrable potential in Digital Product Management, Growth, Conversion Rate Optimization (CRO), Growth Design, or E-commerce.
- Excellent understanding of UX/UI principles and a strong aesthetic sense for intuitive, appealing digital experiences.
- Talent for clear, persuasive website copy and commercial messaging, including headlines, USPs, and CTAs.
- Entrepreneurial mindset, strong sense of responsibility, and the ability to set priorities, take initiative, and drive ideas to completion.
- Proficient use of AI tools as an integral part of the daily workflow to improve productivity and problem-solving.
- Strong problem-solving skills, curiosity, and a willingness to experiment, learn, and continuously develop.
- Approximately 3-5 years of relevant professional experience. Exceptional entry-level candidates with 1-2 years of experience, a strong analytical mindset, high initiative, and outstanding potential are also welcome.
Skills
- Website optimization
- Conversion Rate Optimization (CRO)
- A/B testing
- UX/UI design principles
- Copywriting
- Data analysis
- User research
- Digital Product Management
- Growth marketing
- E-commerce
- AI tools
- Problem-solving
Location
- Berlin, Deutschland
Work Type
- Vollzeit
- Unbefristete Festanstellung
Experience Level
- 3-5 years of relevant professional experience
- 1-2 years of experience (for exceptional entry-level candidates)
About the Company
- An international and entrepreneurial environment with colleagues in Berlin, Wroclaw, and Helsingborg.
- A culture of trust and development where you can take initiative, shape ideas, and grow with a collegial, ambitious team.
- Ambitious growth on a strong foundation as part of an established, founder-led company focused on long-term growth, quality, and building a scalable organization.
- Shape the future of signage by connecting physical products, technology, and digital customer experiences.