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About the Role
The Senior Product Manager owns a defined product domain, responsible for its vision, roadmap, priorities, and outcomes. This role collaborates with customers, business stakeholders, UX, Product Analysts, and Engineering to identify opportunities, shape solutions, make trade-offs, and continuously improve the product. This is a hands-on role involving discovery, definition, delivery, and optimization.
Responsibilities
- Define and evolve the product vision, strategy, and outcome-led roadmap for the assigned domain.
- Translate Burberry brand, customer, and commercial priorities into clear product outcomes and measurable priorities.
- Own prioritization across strategic, optimization, compliance, and run initiatives, making clear start, stop, defer, and sequencing decisions.
- Develop and sponsor business and value cases, defining expected benefits, success measures, and investment trade-offs.
- Partner with Engineering & Delivery on roadmap sequencing, feasibility, dependencies, and capacity constraints.
- Lead product discovery with UX and Product Analysts, participating in customer research, journey reviews, workshops, and problem definition.
- Use customer research, behavioral analytics, product performance, and business insight to identify and validate opportunities.
- Define the problem, desired outcome, hypothesis, and success measures for priority initiatives.
- Lead experimentation and optimization priorities, deciding what to test and why, and using results to scale, iterate, or stop.
- Own product KPIs, OKRs, and performance reviews, evolving priorities based on evidence and value realization.
- Remain actively involved through refinement and delivery, providing timely product decisions and resolving trade-offs.
- Be accountable for business acceptance of delivered solutions.
- Partner with Engineering & Delivery leadership to understand technical feasibility, architecture implications, and risks.
- Support release readiness and adoption, capturing delivery learning, customer feedback, and performance outcomes.
- Lead and develop the Product Analyst, setting clear priorities and maintaining strong product management practices.
- Partner closely with the Senior UX Manager and UX Designers to ensure customer insight and experience design shape decisions.
- Build trusted relationships with senior business stakeholders, aligning teams around customer and business outcomes.
- Lead product planning, roadmap reviews, discovery workshops, prioritization sessions, and product showcases.
- Champion a transparent, collaborative, and evidence-led product culture by socializing product direction, progress, and learnings.
Requirements
- Significant experience managing complex digital or omnichannel products within a product-led organization.
- Proven ability to combine product strategy with hands-on discovery, prioritization, delivery decision-making, and continuous optimization.
- Strong commercial and analytical capability, using customer research, behavioral data, and product analytics to inform decisions and measure outcomes.
- Demonstrable experience developing business cases, prioritizing competing opportunities, and measuring value realization.
- Experience leading experimentation and continuous improvement across digital customer journeys.
- Strong cross-functional leadership, stakeholder management, and facilitation skills.
- Experience working alongside UX, Product Analysis, Engineering, Architecture, and Delivery.
Skills
- Product vision
- Product strategy
- Roadmap development
- Prioritization
- Business case development
- Value realization
- Customer research
- Behavioral analytics
- Product analytics
- Experimentation
- Continuous improvement
- Cross-functional leadership
- Stakeholder management
- Facilitation
Experience Level
- Senior
About the Company
- At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities.
- We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do.
- As a purposeful, values-driven brand, we are committed to being a force for good in the world, creating the next generation of sustainable luxury for customers, driving industry change, and championing our communities.
Equal Opportunity
- Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.