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About the Role

As a Senior Associate, Performance Analytics, you will support digital media and brand marketing clients, with a particular focus on organic social performance analysis. You will turn data into clear insights and recommendations, and help build reliable reporting workflows that reduce manual effort. You will work across analytics, media, strategy, and client teams to develop dashboards, evaluate campaign and content performance, and communicate the meaning of results for future decisions.

Responsibilities

Analyze organic social performance across platforms such as Instagram, LinkedIn, YouTube, Facebook, and X, assessing reach, engagement, audience growth, content effectiveness, and outcomes in the context of client objectives.
Develop practical ways to define social success, including performance benchmarks, content and channel comparisons, and reporting that distinguishes meaningful results from platform metrics.
Combine data from native social platforms, social management tools, paid media platforms, and other sources to identify trends and recommend improvements to content, creative, audience, and channel strategy.
Create BI dashboards and reports that make performance easy to understand and support planning, optimization, and client discussions.
Build and maintain automated report generation workflows, including data collection through Supermetrics connectors and appropriate use of Claude and ChatGPT to support reporting, analysis, and drafting.
Review outputs for accuracy, data quality, and client relevance before delivery.
Work with structured marketing data in Snowflake, including querying or reviewing datasets, supporting data preparation, and collaborating with technical partners to resolve reporting issues.
Monitor data quality, investigate discrepancies across sources, and document metric definitions, reporting logic, and known limitations.
Translate client goals into measurement frameworks, KPIs, and analysis plans for organic social, paid media, and broader marketing programs.
Present findings and recommendations clearly to stakeholders with different levels of analytics expertise.
Manage recurring deliverables and ad hoc requests across multiple clients and internal teams while meeting deadlines.
Support analytics implementations and data operations, including ETL/ELT processes, tracking requirements, UTM parameters, tag management, quality assurance, and technical documentation.
Stay current on changes to social platforms, measurement practices, and reporting tools, and contribute to team points of view and recommendations.

Requirements

Have a background in the setup, execution, and management of measurement and client reporting for organic and paid social campaigns.
Possess the ability to assess data quality, stay organized with ad-hoc inquiries and deadlines, and be a great cultural addition to our team.
3–4 years of experience in digital or marketing analytics, preferably in an agency or consulting environment.
Hands-on experience analyzing organic social programs and can explain how content and channel performance contribute to broader marketing goals.
Familiarity with working in Snowflake and comfortable using SQL to explore, validate, or prepare structured data.
Experience improving recurring reporting through connectors, data preparation, templates, or other automation workflows.
Can use Claude and ChatGPT thoughtfully to improve reporting efficiency while applying sound judgment, protecting client information, and checking the accuracy of all outputs.
Understand digital media measurement across paid social, search, display, programmatic, and other channels.
Can turn complex data into concise observations, explain likely drivers, and recommend specific next steps.
Organized, responsive, and able to prioritize work for multiple stakeholders and clients.
Technical competencies in client-side and server-side data collection, tag management solutions, and governance across data systems.
Proficiency with data scripting languages (e.g., SQL, Python, R, etc.).

Skills

Organic social performance analysis
Data visualization
BI tools (Looker Studio, Power BI)
Snowflake
SQL
Supermetrics
Claude
ChatGPT
Digital media measurement
Campaign Manager 360
Google Tag Manager
Tealium
Python
R

Location

Austin
New York City
Los Angeles

Work Type

Hybrid

Experience Level

Senior Associate
3-4 years of experience in digital or marketing analytics

Salary/Compensations

$70,000.00-85,000.00

About the Company

We drive intelligent growth for ambitious businesses and leading brands.
Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities.
Material clients make smarter growth choices because they can see clearly how and when to take the shots that count.
Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.
Material is a global company and we work with leading brands worldwide.
We create and launch new brands and products, putting innovation and value creation at the center of our practice.
Our clients are leaders in their class, across sectors from technology to retail, transportation, finance, and healthcare.
Material employees join a peer group of exceptionally talented colleagues across the company, the country, and the world.
We develop capabilities and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology, and tracking.
A community focused on learning and making an impact.
Material is an outcomes-focused company.
We create experiences that matter, create new value, and make a difference in our clients’ lives and their customers’ lives.

Equal Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.