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About the Role
This role is the senior analytics leader for paid marketing, responsible for setting the direction for how Chime measures marketing efforts and how those measurements inform spending decisions. It's a high-visibility position where the work will serve as the primary reference for marketing performance for various leadership teams. The role involves collaborating across Marketing, Finance, Data Engineering, and Data Science/ML.
Responsibilities
- Own the paid performance story, tracking spend and results across channels weekly and explaining performance drivers in simple terms.
- Measure new-member offers to assess their value and impact on member quality.
- Set standards for experiment design, analysis, and decision-making for sign-up offers.
- Improve marketing channel attribution by identifying shortcomings and proposing/implementing better rules.
- Translate marketing mix modeling output into actionable budget allocation advice.
- Estimate the impact of new marketing initiatives to aid in prioritization.
- Utilize AI tools to enhance analysis speed, accuracy, and reusability.
- Mentor senior data scientists, guide contractors, and maintain a high quality bar for critical work.
Requirements
- A Bachelor’s degree and 10+ years of experience in analytics or data science, with deep experience in marketing, growth, or consumer products.
- Proven track record of setting measurement strategy across multiple teams.
- Deep expertise in marketing measurement, including attribution, incrementality, MMM, CPA, and LTV:CAC, with experience building these systems from scratch.
- Expert-level experimentation and causal inference skills, including adapting standard methods when necessary.
- Strong SQL skills and experience shaping data models and pipelines in large data warehouses (Snowflake).
- Advanced Python or similar language proficiency for analysis.
- Experience using Marketing Mix Model output to guide significant budget decisions.
- Hands-on experience integrating AI tools into analytics workflows and understanding their limitations.
- History of influencing VP-level and executive decisions without direct authority, including resolving stakeholder disagreements.
- Clear written and verbal communication skills for senior, non-technical audiences.
- Track record of developing senior data scientists through mentorship and shared tools.
- Comfort with ambiguous problems requiring definition of both the question and the approach.
Skills
- Marketing Measurement
- Attribution
- Incrementality
- Marketing Mix Modeling (MMM)
- Cost Per Acquisition (CPA)
- LTV:CAC
- Experimentation
- Causal Inference
- SQL
- Data Modeling
- Data Pipelines
- Snowflake
- Python
- AI Tools
- Mentorship
Location
- Onsite
- Remote
Work Type
- Onsite
- Hybrid
- Remote
- Full-time
Experience Level
- 10+ years of experience
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- $152,000—$210,000 USD
Benefits
- Bonus(es)
- Competitive equity
- Backup child, elder, and pet care
- Subsidized commuter benefits
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy
- Company-wide paid days off
- 1% of time off to support local community organizations
- Annual wellness stipend
- Up to 22 weeks of paid parental leave for birthing parents
- 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement
About the Company
- Chime is a financial technology company focused on making core banking services helpful, easy, and free, empowering members to achieve financial progress.
- The company offers user-friendly tools and intuitive platforms to help millions manage their finances and reach goals like saving, purchasing assets, or pursuing education.
- Chime is driven by a team of problem solvers, dreamers, and builders obsessed with their members' success, operating with an owner's mindset and high standards.
- The company culture is entrepreneurial, encouraging boldness, big dreams, risk-taking, collaboration, and embracing diverse perspectives.
- Integrity is a core value, guiding all business aspects to earn and keep member trust.
- Chime is not a bank; banking services are provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
Equal Opportunity
- Chime is proud to be an Equal Opportunity Employer.
- We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis.
- We will also consider qualified applicants with criminal histories in a manner consistent with applicable laws.
- Accommodation is available for individuals with disabilities or special needs during the application process.