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About the Role
Relay is seeking an owner for its incentive-driven growth initiatives, sitting between marketing analytics and media buyers. The role focuses on growing approvals from incentive-driven channels at a healthy LTV:CAC, managing publisher and affiliate channels, building a referral program, and designing offers and payouts to acquire stronger, healthier customers.
Responsibilities
- Own Relay's publisher channel end to end, including budget, partner strategy, placements, payouts, and performance.
- Scale and diversify the publisher channel by adding new partners and building growth tooling.
- Take over and standardize Relay's incentivized offers across Performance, Influencer, Partnerships, Demand Gen, and Sales.
- Be the DRI for Relay's 2027 referral pilot, managing it from discovery and design through launch, distribution, and reporting.
- Run key promotional campaigns on experimental paid channels such as direct mail, newsletters, and audio.
- Serve as the source of truth on incentive economics, partnering with marketing analytics on payback and LTV:CAC, and with CX on payout escalations.
Requirements
- Proven experience owning incentive-driven acquisition at scale.
- Experience designing and managing offers across channels like affiliate, publisher, or referral, with a focus on payback and LTV:CAC.
- Understanding of unit economics for a volume business, using payback, LTV:CAC, and incentive cost scaling for decision-making.
- Experience running multiple end-to-end campaigns or programs through paid media channels (newsletter, paid social, search, audio, AI ads, direct mail).
- Ability to deliver programs through others, rallying cross-functional teams like Analytics, Lifecycle, Partnerships, CX, and Sales.
- Comfort with zero-to-one work and the understanding that some experiments will fail.
- Experience building within a regulated industry (fintech, healthcare) and understanding compliance approval needs is a plus.
- Experience building tools or workflows with AI is a plus.
- Experience designing incentives for established, higher-value business customers and understanding B2B motions is a plus.
- Relentless drive for reinvention and continuous improvement.
- Ability to take initiative, manage risks, and seek input when needed.
- Pride in work, follow-through on commitments, and a sense of responsibility for outcomes.
- Active embedding of AI into work processes.
- Focus on substance and results over recognition.
- Enjoyment of tackling complex and ambiguous problems, building from scratch, and iterating.
- Proactive seeking of feedback and directness.
- Resonance with the mission to help small businesses thrive.
Skills
- Performance Marketing
- Marketing Analytics
- Media Buying
- Publisher Channel Management
- Affiliate Channel Management
- Referral Program Development
- Incentive Offer Design
- Unit Economics
- LTV:CAC Analysis
- Payback Analysis
- Paid Media Campaign Management
- Direct Mail
- Newsletters
- Audio Advertising
- AI Tools and Workflows
- Cross-functional Collaboration
- Project Management
- Data Analysis
- Financial Modeling
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
- Senior
Salary/Compensations
- $139,500 CAD to $170,500 CAD
- Typical starting salary: $155,000 CAD
Benefits
- Perks and benefits information available on Candidate Hub.
About the Company
- Relay is a digital banking platform that provides self-made business owners with tools and knowledge to manage their finances effectively, bringing clarity, confidence, and control to their money for lasting success.
- We replace financial guesswork with real visibility, transforming cash flow from a stressor into a clear signal for running stronger, more resilient businesses.
Equal Opportunity
- We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
- If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
- For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.
- Relay’s recruitment team only contacts candidates and corresponds from official corporate email addresses ending in @relayfi.com.
- We will never ask for sensitive personal data (such as bank account details, credit card numbers, or social security/insurance numbers) during the initial application or interview stages.