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About the Role

The Category Insights Associate Manager uncovers meaningful insights from consumer, shopper, and point-of-sale data to fuel portfolio and brand growth for the Canadian Ice Cream business. You will represent the voice of the consumer and translate data into actionable insights and compelling stories for growth, partnering across Marketing, Customer Development, and Category Strategy.

Responsibilities

Analyze point-of-sale trends and performance drivers to identify opportunities and risks across the Ice Cream category and channels.
Develop clear, compelling narratives that bring insights to life and influence marketing and commercial strategies.
Integrate insights from multiple sources (POS, panel, syndicated, loyalty, primary research) to provide a holistic view of the consumer, the shelf and marketplace.
Oversee management of syndicated research databases (e.g. Nielsen, Numerator, Euromonitor, etc.) to ensure data integrity and usability.
Monthly performance tracking and share forecasting.
Leverage insights to support innovation pipeline, development of optimal shelf-sets, and portfolio assortment.
Pricing and promotion analysis and recommendations.

Requirements

Experience working with large, syndicated data sets (POS, Panel, syndicated).
Strong analytical ability with experience turning data into clear, actionable insights.
Skilled storyteller able to connect multiple data sources into compelling narratives.
Solid business acumen with foundational understanding of the CPG landscape.
Demonstrated reliability, curiosity, collaboration, and positive attitude.
3–5 years of experience in insights, analytics, or related fields.
Bachelor’s degree required.
Experience with Nielsen & Numerator preferred.
CPG experience a plus.
Candidates must be legally authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship.

Skills

Data Analysis
Consumer Insights
Shopper Insights
Point-of-Sale Data Analysis
Storytelling
Business Acumen
CPG Landscape Understanding
Nielsen
Numerator

Location

Canada

Work Type

Full-time

Experience Level

3-5 years

Education Level

Bachelor's degree

Salary/Compensations

$88,600 to $133,000

Benefits

Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Sick leave
Paid vacation
Holidays
Voluntary benefits

About the Company

Life tastes better with ice cream.
With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity.
Our culture is high-performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
A unique mix of global scale & start-up spirit—€7.9 bn powerhouse with an agile, entrepreneurial mindset.
We’re building a new high growth Ice Cream company from the ground up.
Career without limits—42 markets, international opportunities, and fast tracked growth.
A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.
This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves.
People who act like an owner and drive our business end-to-end.
People who are driven by success to deliver more than we ever thought we could!
You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.
Roles with real accountability and visible impact
Free to move fast, experiment and challenge how things are done
Continuous learning and development as the business grows
Reward linked to performance and contribution.
Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Equal Opportunity

The Magnum Ice Cream Company is an Equal Opportunity Employer.
We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.