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About the Role
This role focuses on leading, developing, and executing immersive physical and digital brand experiences across various audiences. The position will drive engagement and showcase innovative products and their capacity to connect people.
Responsibilities
- Own and develop experiential marketing strategies for global events and activations, delivering against key performance indicators with measurable results.
- Lead and drive nuanced cross-functional projects, events, and experiences.
- Partner closely with production and creative agencies, and industry stakeholders to bring strategic concepts to life.
- Drive 360-degree experiential marketing strategies aligned with company priorities and goals.
- Work with the Decision Science team to define and report measurement metrics.
- Manage marketing and experiential budget in collaboration with finance and planning partners.
- Lead long-range planning, identify new opportunities, and manage partners, vendors, contractors, and resources to achieve business objectives within budget.
- Frequent travel up to 50%.
Requirements
- 10+ years of marketing experience, with a focus on experiential marketing and events.
- Demonstrated experience producing successful large-scale events and experiential activations.
- Experience developing and producing innovative hybrid, multi-channel experiences.
- Proven experience aligning and driving cross-functional teams against goals and objectives.
- Direct experience managing business-to-consumer or business-to-business experiential programs.
- Experience presenting to and influencing executive stakeholders.
- Experience interfacing with all levels across communications and presentations.
- Problem-solving skills.
- Strategic-thinking skills.
- Demonstrated leadership skills.
Skills
- Experiential marketing
- Event strategy and execution
- Cross-functional project leadership
- Agency and vendor management
- Budget management
- Long-range planning
- AI tool integration
- Prompt/context engineering
- Agent orchestration
Location
- Global
Work Type
- Full-time
Experience Level
- Experienced
- 10+ years
Salary/Compensations
- $152,000/year to $213,000/year
Benefits
- Bonus
- Equity
About the Company
- Meta's priorities and goals