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About the Role
Clio is seeking a strategic Senior Customer Marketing Manager to craft and execute customer marketing strategies that drive product adoption and customer engagement. This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.
Responsibilities
- Architect systematic, AI-driven journey frameworks mapping a behavior-based customer path from onboarding through expansion, with defined triggers, next-best action logic, and owners.
- Plan and execute webinars, social content, community posts, and other marketing tactics to drive awareness of new product features and accelerate adoption.
- Partner with Product Marketing to translate roadmap releases into customer-facing adoption campaigns.
- Build AI into the operating model for customer engagement, including signal detection and decision-making processes.
- Define and track marketing-specific engagement and adoption metrics to measure the team's contribution to product usage and customer engagement.
- Monitor and analyze program performance metrics, providing actionable insights and data-driven recommendations.
Requirements
- 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automation.
- Hands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation tools.
- Exceptional written and verbal communication skills with the ability to create engaging content.
- Excellent relationship-building skills and a strong positive attitude.
- Expertise with sales and marketing tools such as Salesforce, Hubspot, Pendo, Deeto or similar.
- Strong problem-solving skills and willingness to roll up your sleeves and get stuff done.
- Proven cross-functional collaboration skills and ability to work with sales, customer success, and marketing teams.
- Strong project management skills and comfort with Asana or other project management tools.
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
- Strong analytical skills and ability to use data to inform decision-making and strategy development.
Skills
- AI tooling
- Customer journey architecture
- Lifecycle marketing
- Marketing automation
- Salesforce
- Hubspot
- Pendo
- Deeto
- Project management
- Asana
- Analytical skills
Location
- Burnaby
- Calgary
- Toronto
Work Type
- Hybrid
- Fixed-term contract
Experience Level
- Senior
Salary/Compensations
- $110,300 to $149,300 CAD
Benefits
- Competitive, equitable salary
- Top-tier health benefits, dental, and vision insurance
- Hybrid work environment (minimum twice per week in office for local Clions)
- Flexible time off policy (encouraged 20 days off per year)
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program
About the Company
- Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
- We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
- At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable.
- We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations.
Equal Opportunity
- We are dedicated to diversity, equity and inclusion.
- We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
- We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
- We are committed to equal employment and we encourage candidates from all backgrounds to apply.
- Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.