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About the Role
Arcus is seeking a Product Marketing Lead who is also a trader and a strong communicator to manage how the company explains its product releases to users, aiming to generate excitement and engagement. This role involves translating engineering outputs into clear, trustworthy communications for traders, including blog posts, announcements, changelogs, and documentation. The position also serves as the primary liaison for the product team to understand trader sentiment by engaging directly with users and analyzing feedback to influence product decisions and the roadmap. This is a hands-on senior role reporting to the CBO, collaborating daily with Product, Engineering, Growth, and Community teams. Success in this role is crucial for Arcus to build trust with each product launch, ensuring complex products are clearly communicated, traders remain confident, and user feedback leads to product improvements.
Responsibilities
- Write positioning, announcements, blog posts, X threads, and documentation updates for every release.
- Approve launch timing with Engineering to ensure traders are informed before changes go live.
- Prepare briefs for KOLs, BD, and regional communities with accurate facts and assets for each launch.
- Own and approve all user-facing copy within the product and app.
- Manage the weekly changelog with Engineering and review it daily, ensuring sensitive changes receive lead time and review.
- Draft, internally validate, and sign off on announcements, determining content, timing, channels, and order.
- Draft long-form content, including blog posts, product explainers, market-structure pieces, and launch narratives, using internal data.
- Refine differentiation theses and roadmaps into credible narrative positioning that highlights Arcus's competitive advantages.
- Engage daily with traders (whales, early contributors, active traders, churned users) to gather feedback on fills, listings, fees, UX, and competitors.
- Synthesize trader feedback into structured reports for leadership.
- Develop and execute co-marketing initiatives with partners, including Robinhood and the Robinhood Chain ecosystem.
- Write and coordinate joint announcements, campaigns, and content with partners.
- Write communications during market or product events, collaborating with Engineering and Community.
- Own the strategy for incident/crisis communications, with Community managing dissemination.
Requirements
- 4+ years in product marketing, content, or communications at a crypto-native or trading product, or equivalent launch experience.
- Active trading experience with the ability to precisely explain concepts like funding rates, liquidations, and fee tiers.
- Experience working closely with engineers, capable of understanding changelogs/specs and translating them into plain language accurately.
- Proficiency in writing clearly and quickly in both long and short forms.
- Established network of traders who provide honest feedback.
- Sound judgment regarding tone, especially under pressure, knowing when to explain, remain silent, or apologize.
Skills
- Product Marketing
- Content Creation
- Communications
- Crypto
- Trading
- Technical Writing
- User Feedback Analysis
- Partnership Marketing
- Incident Communications
- Market Analysis
Location
- NY
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $120,000 to $170,000 USD
About the Company
- Arcus's mission is to empower wealth creation by making investing accessible, affordable, and simple.
- The team previously built dYdX, facilitating over $1.5 trillion in trading volume.
- Arcus is bringing global financial markets on-chain in partnership with Robinhood Chain.
- Backed by Robinhood Crypto, Arcus integrates crypto, stock tokens, commodities, and perpetual futures into a self-custodied account.
- The vision is to build the world's premier spot and perpetuals exchange, characterized by trust, accessibility, reliability, deep liquidity, and accurate pricing, offering 24/7 access to every asset.
- The team comprises experienced professionals from Google, Meta, Citadel, DRW, IMC Trading, Stripe, and Coinbase.
- The company is supported by leading investors and advisors including Andreessen Horowitz, Polychain Capital, Brian Armstrong, Fred Ehrsam, Naval Ravikant, and Elad Gil.