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About the Role

Viral Nation is seeking a dedicated Influencer Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. This role requires a confident, courageous, and strategic leader who excels in building strong relationships with clients and internal teams, providing consultative direction, and challenging the status quo.

Responsibilities

Serve as the primary point of contact for key clients, owning strategic relationships and ensuring alignment to goals, KPIs, and performance expectations.
Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting.
Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management and strong partnership execution.
Manage campaign pacing, KPIs, optimization efforts, and overall program success.
Drive elevated brand storytelling, creative ideation, insights, and analytics.
Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics.
Own the wrap-report workflow, coordinating with BI, reviewing reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
Provide leadership, guidance, and escalation support to Account Supervisors and Account Managers.
Coach and develop direct reports by providing regular feedback, training, and guidance.
Partner cross-functionally with Product, Sales, Creative, Finance, and BI to deliver integrated, scalable solutions for clients.
Act as the internal advocate for the client’s POV, ensuring their needs and priorities are clearly represented across teams.
Maintain accurate Kantata project data, ensuring budgets, resourcing, timelines, and tasks are consistently reviewed and optimized.
Identify and implement AI-driven efficiencies across planning, forecasting, and client-facing materials.

Requirements

6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
Expert grasp of social platforms, amplification strategies, and cross-channel integration.
Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (HubSpot), and presentation software (MS Office, Google Workspace).
Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.

Skills

Influencer Marketing
Social Media Marketing
Analytics
Content Marketing
Strategic Planning
Business Insights
Performance Measurement
Client Relationship Management
Revenue Growth
Account Expansion
Team Leadership
Coaching
Project Management
Cross-functional Collaboration
Social Platform Expertise
Amplification Strategies
Cross-channel Integration
Influencer Management Tools
Social Management Platforms
CRM Tools
Presentation Software
Creative Tools
AI-driven efficiencies

Experience Level

6+ years of experience

Education Level

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will also be considered.

About the Company

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey.
Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands.
Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions in an open, collaborative, and fast-paced culture.
Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward.
We’re driven to push boundaries and think beyond today to deliver strategies.

Equal Opportunity

Viral Nation is committed to diversity, equity and inclusion in our agency.
Viral Nation welcomes applications from people with visible and non-visible disabilities.
Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.