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About the Role
Jobber is seeking a Principal Product Marketing Manager, Fintech New Bets to lead product marketing and go-to-market strategy for new financial products, including Jobber Capital and Bookkeeping. This role is crucial for transforming these new ventures into scaled, revenue-generating businesses and establishing them as category leaders within the B2B market.
Responsibilities
- Own product marketing and GTM strategy, defining ICP, positioning, value proposition, and messaging for Fintech new bets.
- Build launch and channel strategies to drive adoption and growth.
- Lead cross-functional GTM execution, building integrated plans across various channels.
- Align owners, timelines, audiences, and messaging, coordinating execution and post-launch optimization.
- Act as the voice of the customer by leading research to understand financial workflows, needs, and purchase barriers.
- Translate insights into GTM decisions and recommendations for Product and Commercial teams.
- Partner with Product and Commercial on proposition tests, beta, and early-access programs.
- Define GTM success measures with Analytics, evaluate results, and recommend refinements.
- Partner on monetization and risk, bringing customer and market insight to pricing, packaging, and promotional decisions.
- Work with Risk, Legal, Compliance, and capital partners to ensure accurate product messaging.
- Communicate GTM recommendations clearly and align senior stakeholders and channel teams.
- Mentor other PMMs to strengthen product marketing across the Fintech portfolio.
Requirements
- Extensive experience in B2B SaaS or fintech marketing with deep Product Marketing experience.
- Track record of owning product marketing and GTM strategy, accountable for adoption and revenue outcomes.
- Proven success launching new products or businesses, establishing product-market fit, and scaling them into significant revenue streams.
- Experience marketing financial products (e.g., lending or capital, bookkeeping or accounting, payments, banking).
- Experience working within regulatory and compliance constraints.
- Strong commercial acumen, comfortable building business cases, sizing markets, modelling pricing and unit economics, and making investment trade-offs.
- Deep analytical skills to turn ambiguous data into insights and action.
- Comfort operating in unfamiliar territory with courage to act in high-risk, high-impact, uncertain situations.
- Exceptional communication and influence skills, trusted by senior leadership.
- Ability to align cross-functional teams around a shared outcome without direct authority.
- Leadership within the team: mentor others, seek and give candid feedback, and model collaboration.
Skills
- Product Marketing
- Go-to-Market Strategy
- B2B SaaS Marketing
- Fintech Marketing
- Financial Product Marketing
- Commercial Acumen
- Analytical Skills
- Communication
- Influence
- Leadership
- Mentoring
Location
- Edmonton
- Toronto
- Vancouver
- Kitchener-Waterloo
Work Type
- Hybrid
Experience Level
- Principal
Salary/Compensations
- Minimum annual salary: $151,200
- Midpoint annual salary: $177,900
- Maximum annual salary: $204,500
Benefits
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for body and mind
- Dedicated talent development program
- Career coaching
- Opportunities for career development
- Stock options
About the Company
- Jobber helps small home service businesses transform the way service is delivered through technology, enabling them to quote, schedule, invoice, and collect payments.
- The company's culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more.
- Jobber has been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists.
- The Fintech team is central to Jobber's mission of accelerating revenue growth, improving profitability, and maintaining healthy cash flow for home services businesses.
- Fintech is a core strategic priority and one of the fastest-growing parts of Jobber, focused on embedding financial tools to deepen the company's ability to help small businesses succeed.
Equal Opportunity
- We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team.
- We welcome people of diverse backgrounds, experiences, and perspectives.
- We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.