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About the Role
We are hiring a senior writer to produce website and marketing content for clients, focusing on complex B2B and enterprise technology. This role involves creating product pages, solution pages, industry pages, and educational content for diverse buyer personas. The writer will leverage AI tools like Claude for initial drafts, followed by rigorous editing to ensure accuracy, clarity, and reader engagement.
Responsibilities
- Write and edit high volumes of website content across reusable page templates, working in sprints with clear weekly deliverables.
- Use Claude and established content workflows to produce first drafts, then edit them into publishable copy.
- Turn technical products into plain language that a buyer can understand, without losing accuracy.
- Tailor messaging by audience: company size (enterprise, mid-market, small business) and buyer role (daily user, budget owner, executive).
- Fact-check product and capability claims against source material and subject-matter experts, and flag anything that can’t be verified.
- Optimize content for search and AI answer engines using Clearscope, keyword targets and AEO structure.
- Work with client product marketers and other subject-matter experts, merge their feedback into our structure, and make the case for what should stay and why.
- Present editorial decisions, explaining what changed and why it’s better.
- Partner with designers by delivering headlines and structure early so design and content move in parallel.
Requirements
- 5+ years of B2B content writing, ideally for enterprise software, SaaS or another technical category.
- Strong editing instincts; ability to identify and correct inaccuracies, vagueness, or generic content.
- Experience writing with AI tools like Claude or ChatGPT as part of the production process.
- Working knowledge of SEO and AEO: keyword targeting, search intent and structuring content for both people and AI search.
- Comfort learning a complex product or industry quickly, through documentation, demos and interviews.
- Confidence to push back on a client rewrite, and the judgment to know when to give ground.
- Ability to write in a plain, direct style, avoiding jargon, filler, and agency-speak.
- Experience managing multiple projects and hitting deadlines on a sprint schedule.
Skills
- B2B content writing
- Editing
- AI writing tools (Claude, ChatGPT)
- SEO
- AEO
- Keyword targeting
- Search intent
- Content structuring
- Technical writing
- Project management
- Clearscope
- Ahrefs
- Semrush
- Asana
- Figma
- Google Workspace
- Journalism
Location
- Remote
- East Coast Hours
Work Type
- Freelance
- Part-time
Experience Level
- Senior
About the Company
- Big Human is a full-service digital product agency in New York City.
- Since 2010, they have built 262 websites, 80 applications, and 50 brands.
- Their work has been recognized by TIME, the Webby Awards, the Shorty Awards, and Digiday.
- Their marketing team handles strategy, content, SEO/AEO, and paid media for clients and the company.