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About the Role

Act as the operational and strategic driver of end-to-end content deployment, ensuring that every piece of creative is planned, adapted, and delivered to maximize effectiveness and accelerate learning cycles. This role is central to building an agile, high-performing content engine for Beauty & Wellbeing brands, enabling rapid testing, iteration, and deployment.

Responsibilities

Own the development of asset deployment calendars, content rotation plans, and platform-by-platform creative needs across national media, retail media, and eCommerce.
Translate content strategy into operational plans, identifying formats, aspect ratios, versions, messaging needs, and cutdowns required for each channel.
Ensure creative readiness for monthly performance optimization cycles, supporting Rapid ROI workflows and creative testing agendas.
Build and maintain content maps that connect messaging, objectives, audiences, and formats across the entire funnel.
Partner with Media Planning to align deployment plans with media flighting, audience goals, and platform requirements.
Collaborate with the Influencer Capability Manager to incorporate creator content into deployment plans.
Work closely with Creative Insights to understand performance and evolve deployment patterns.
Coordinate with Creative Adaptation to ensure assets are versioned, labeled, and delivered accurately and on time.
Integrate insights from Creative Insights and media performance into future deployment cycles.
Adjust content rotations based on platform trends, creative degradation curves, and signal loss.
Identify opportunities to scale winning creative and sunset low-performing assets across channels.
Participate in creative experimentation and test design in partnership with Content Strategy and Creative Insights.
Support AI-enabled creative workflows by defining predictable input needs and organizing content libraries for future adaptation.
Ensure metadata, naming conventions, and asset tagging are accurate to support automation and reporting systems.
Pilot new tools and workflow enhancements that improve speed, quality, and creative throughput.
Act as the content deployment expert for assigned brand(s), providing visibility into creative readiness, dependencies, and risks.
Influence brand partners by presenting clear rationale for creative rotation strategies and holding cross-functional teams accountable to timelines.

Requirements

BA/BS in Marketing, Digital Media, Communications, or related field required; Master’s degree preferred.
6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation.
Proven track record in developing platform-specific content strategies and managing complex, cross-functional projects.
Strong understanding of AI-driven content workflows, creative optimization, and analytics.
Expertise in leveraging data and insights to inform strategic decisions.
Strategic mindset with excellent stakeholder management and communication skills.

Skills

Content strategy
Digital marketing
Creative operations
Performance optimization
Innovation
Platform-specific content strategies
Cross-functional project management
AI-driven content workflows
Creative optimization
Analytics
Data utilization
Strategic decision-making
Stakeholder management
Communication skills

Location

Hybrid

Work Type

Hybrid

Experience Level

6-8+ years

Education Level

BA/BS
Master's degree preferred

Salary/Compensations

$60,000—$140,000 USD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for strategic clients.
WPP Unite brings together talent and capabilities across disciplines—media, creative, strategy, commerce, and analytics—to operate as one unified team.
WPP Unite focuses on delivering exceptional work and continuously evolving how we work, building and scaling modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
WPP Media is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans.
If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.