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About the Role
The Senior Brand Manager is responsible for developing and executing brand-building programs to drive awareness, trial, distribution, and growth across retail, national accounts, and the Still Austin portfolio. This role leads retail and national accounts marketing, provides support for emerging brands and innovation, and translates brand strategy into compelling programs and activations. It is a senior individual contributor role requiring both strategic thinking and hands-on execution within a lean, entrepreneurial organization.
Responsibilities
- Own the retail marketing strategy and annual activation calendar across on- and off-premise channels.
- Develop compelling retail programs, point-of-sale materials, displays, and merchandising tools.
- Plan and execute seasonal, promotional, innovation, and occasion-based retail programs.
- Translate brand strategy into market-ready tools for sales teams and distributors.
- Partner with Sales to identify opportunities and develop programming for priority accounts and markets.
- Evaluate program performance and use insights to improve future activations.
- Lead marketing strategy and execution for national and key accounts.
- Build account-specific programs, promotional plans, and customer presentations.
- Develop customized selling stories and marketing materials for national accounts.
- Manage co-op marketing investments and account-specific programming.
- Track and assess program effectiveness and return on investment for national accounts.
- Identify scalable national account programs and best practices.
- Serve as a strategic and executional brand lead for assigned brands and initiatives.
- Develop annual and project-based marketing plans.
- Support go-to-market planning and execution for new products and portfolio expansion.
- Provide creative direction and brand stewardship across marketing materials.
- Maintain understanding of the competitive landscape, category, consumer trends, and emerging opportunities.
- Bring forward recommendations for strengthening brand relevance and performance.
- Partner closely with Sales, Creative, Operations, Hospitality, Finance, and other internal stakeholders.
- Serve as a key connector between Marketing and Sales.
- Lead projects with external agencies, vendors, freelancers, and production partners.
- Manage multiple concurrent projects, priorities, brands, and stakeholders.
- Communicate plans, program results, insights, and recommendations to senior leaders.
- Manage assigned marketing budgets and program investments.
- Track expenditures, commitments, and program performance.
- Measure program effectiveness using available data.
- Recommend adjustments to programs and investments based on performance and priorities.
Requirements
- 5-7+ years of progressive brand, retail, shopper, or trade marketing experience within the spirits industry.
- Deep understanding of the spirits category, including brand building and activation across on- and off-premise channels.
- Demonstrated experience developing and executing marketing programs with retail, distributor, and/or national account partners.
- Working knowledge of the three-tier distribution system and experience partnering with distributors.
- Proven ability to independently own projects and programs from strategy through execution.
- Strong understanding of brand-building fundamentals and ability to translate brand strategy into activation.
- Strong project management skills with the ability to manage multiple priorities, deadlines, partners, and workstreams simultaneously.
- Excellent written, verbal, and presentation skills.
- Experience managing marketing budgets, vendor relationships, and external partners.
- Comfort analyzing program results and using performance data to make recommendations.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Must be based in or willing to relocate to Austin, Texas.
- Direct experience marketing American whiskey, bourbon, rye, or other brown spirits (preferred).
- Experience supporting multiple brands, innovation pipelines, or emerging brands within a portfolio (preferred).
- Experience with both on- and off-premise customer marketing (preferred).
- Familiarity with national retail and national on-premise account programming (preferred).
- Passion for whiskey, craft spirits, and the culture surrounding the category (preferred).
- Ability to sit, stand, and work at a computer for extended periods.
- Ability to occasionally lift, carry, move, and transport marketing materials, product samples, promotional items, and displays weighing up to 35 pounds.
- Ability to travel by automobile and commercial airline.
- Ability to move throughout office, warehouse, retail, hospitality, production, and event environments.
- Ability to occasionally work evenings and weekends.
- Ability to use standard office and presentation equipment.
Skills
- Brand Building
- Retail Marketing
- National Accounts Marketing
- Program Development
- Strategic Planning
- Execution
- Project Management
- Budget Management
- Data Analysis
- Cross-Functional Influence
- Communication
- Presentation Skills
- Consumer Insights
- Marketplace Analysis
- Vendor Management
Location
- Austin, Texas
Work Type
- On-site
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
About the Company
- Still Austin is a distillery and brand portfolio operating in a lean, entrepreneurial environment.