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About the Role
VML/Passport Brand Designs is seeking a Freelance Account Director to oversee campaign and client engagement, and team leadership for a major North American B2C/CPG client. This role requires omni-channel campaign and marketing expertise, acting as the primary point of contact and connective tissue between internal resources and external connections. The ideal candidate will be part Client Partner, part Project Manager, thriving in an agile environment and managing complex projects from inception to completion.
Responsibilities
- Manage and maintain a solid omnichannel base for brand growth through best-in-class campaign processes and adoption of new delivery methodologies and technologies.
- Work with internal Process and Project Management teams to drive innovative initiatives, analyze, plan, and implement roadmap solutions.
- Drive cross-brand projects, acting as a client contact for day-to-day operations and deliverables.
- Consult and support internal product, project, and account teams to identify opportunities for streamlining and automation.
- Own and grow client relationships across varied internal disciplines, business, and technology leaders.
- Take an active role in VML/Passport Brand Design, with visibility and involvement in developing new proposals, products, and services.
Requirements
- Act as a primary point of contact with client leadership and internal stakeholders.
- Serve as the connective tissue between internal production resources and external connections.
- Experience leading in and thriving in an agile and collaborative work environment.
- Experience working on complex delivery projects/campaigns and CPG product launches.
- Inclusivity of all project elements and phases from inception to completion.
- Familiarity with complexities and regulations within marketing content and brand launches/updates.
- Ability to manage scopes of work, complex technical rollouts, and omnichannel workstreams across interagency teams and agency partners.
- Stay informed on the latest trends, with a focus on the B2C CPG sector.
- Act as a consensus builder and hands-on do-er, conveying strategic insights and offering consultation.
- Possess an entrepreneurial attitude coupled with strong business acumen.
- Ability to bring people together, marshal people, and build consensus to drive ideas and launch solutions.
- Champion team environments that are comfortable and encouraging.
- Demonstrate an optimistic and resilient posture, figuring out how to work around problems.
- Exhibit an ego-less mentality, willing to wear hats as needed for team success.
- Proficiency in MS Office products.
Skills
- Omni-channel campaign and marketing expertise (digital and social, with some CRM)
- Client leadership
- Campaign management
- Project and product launch management
- Managing technical, digital projects and other 360 campaigns
- Experience working in large agencies on large national and/or global accounts
- Experience in the CPG space
- Working with multi-disciplinary teams (CX, UX, Tech, Creative, PM/AM)
- Understanding of emerging web standards, user-centered design, optimization and search practices
- High EQ and ability to motivate teams
- Consensus building
Location
- US
Work Type
- Freelance
- Hybrid
Experience Level
- 6-10+ years of client leadership, campaign management, project and product launch management experience
- Minimum of 3+ years of hands-on experience managing technical, digital projects and other 360 campaigns
Education Level
- PMP certification is nice to have
- Successful implementation of Agile a plus
Salary/Compensations
- $100—$125 USD
Benefits
- Competitive benefits package
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
- VML and Passport Brand Designs are WPP agencies.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.